AirOps alternatives compared feature by feature (2026): six tools on the measurement rows AirOps leaves open
Six AirOps alternatives compared on engines, published prices, crawler logs, traffic attribution, location and publishing, from vendor pages checked in November 2026.
AirOps is built around content operations, and its pricing page reads that way. Plans are measured in tasks for content production: 35,000 a month on the free Solo plan and 100,000 on Pro. Around those tasks sit Brand Kits, Knowledge Bases, CMS integrations, and agents that research, write, publish and refresh pages, with an Inbox where a person signs off before anything goes live. On top of that sits an Insights layer with citation tracking, share of voice, sentiment and page-level performance across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews and AI Mode, plus Google Search Console and GA4 data in the same view. For a content team that wants governed, repeatable production, AirOps is a serious tool, and Solo is a generous free way in.
Teams start comparing once the measurement side has to carry weight in a budget meeting. Solo's insights cover ChatGPT only. Pro lists "Insights Across 10+ Answer Engines" but shows no price, and neither Solo nor Pro lists a prompt or response allowance (Enterprise says "Custom Prompts & Pages Limits"). The platform page mentions AI crawler activity and LLM referrals without saying how that data is collected, which bots are covered, or which plan includes it. And some rows aren't on AirOps's pricing or product pages at all (checked November 2026): query fan-outs, a tracking frequency, ChatGPT Shopping tracking, PDF or scheduled reports, a Looker Studio connector, coding-agent visibility, and any security certification. Several of the execution features, such as external content placement and AI Ads, are described as platform plus AirOps Services, and the pages don't say which parts are self-serve.
AirOps's pricing page, captured November 6, 2026.
We put six alternatives on one grid. Every competitor fact below comes from that vendor's own pricing or product pages, captured on November 6 and 8, 2026. Where a page is silent we write "not listed" and leave it at that. For the two-way version with a 30-row table and a worked pricing example, see our Promptwatch vs AirOps feature comparison.
Quick verdict
- Promptwatch is the one to test first. Its prices and plan limits are published, every paid plan can track any of the supported engines, and it fills the measurement rows AirOps keeps vague: IP-verified crawler logs, its own conversion tracking, query fan-outs, city and coordinate targeting, and per-network social citation reports. It also writes and publishes, so you keep a content workflow.
- AthenaHQ suits teams that want a free tier with an AI agent and an action list, and can plan around credits.
- Goodie AI fits brands whose main worry is AI stating wrong facts about them.
- Writesonic GEO is the cheapest way to keep articles and tracking on one bill, if three engines are enough below Enterprise.
- Scrunch AI suits sites that want bot traffic data on a $250 plan.
- Semrush AI Toolkit fits SEO teams that want AI tracking next to their keyword and backlink data.
The comparison table
| Tool | Best for | Starting price | What it doesn't list |
|---|---|---|---|
| Promptwatch | Teams that must show how a page goes from crawl to citation to conversion, and then fix it | $95/mo (Essential); 7-day free trial | No free plan; crawler logs and AEO articles start on Professional ($245/mo); automated Content Agent on Business ($579/mo) |
| AthenaHQ | Teams that want a free tier, an agent and an action list | Free Essential; Starter $295/mo | Crawler logs, fan-outs and MCP not listed; personas and multi-region are Enterprise only; API is a paid add-on on Starter |
| Goodie AI | Brands focused on claim accuracy that want strategist support | Core $295/mo; 7-day free trial | Gemini starts on Pro ($999/mo); Claude is Enterprise only; CMS publishing not listed |
| Writesonic GEO | Small teams that want articles and tracking on one bill | Starter $79 a month billed annually; 7-day free trial | Three engines below Enterprise; one user on Starter; Action Center, social citations and Shopping on Enterprise |
| Scrunch AI | Sites that want bot traffic on the entry plan | Core $250/mo; 7-day free trial | Four LLMs on Core; CMS publishing not listed; MCP, API and Looker Studio on Enterprise |
| Semrush AI Toolkit | SEO teams already working in Semrush | Base $99/mo per domain, billed annually | 25 prompts on Base; crawler log analysis only on Enterprise AIO; articles in a separate Content Toolkit |
| AirOps (reference) | Content teams running governed, high-volume production | Solo free (ChatGPT insights only); Pro price not shown | Prompt allowance, tracking frequency, fan-outs, Shopping tracking, BI connector and security certifications not listed |
Sources: each vendor's pricing page captured November 6, 2026, plus product pages and llms.txt or AI-instructions files read November 8, 2026. Promptwatch facts come from its llms.txt, ai-agent-instructions and pricing page, checked November 4, 2026. Semrush's bundle page showed euros to a visitor in the Netherlands; the prices above are from its dollar-priced AI toolkit page.
1. Promptwatch: the measurement layer, with publishing included
AirOps is good at deciding what to publish and publishing it consistently. The question that follows is what happened after the page went live: did a crawler fetch it, did an engine cite it, and did that citation send a visitor who converted? Promptwatch is built around that loop, and each vague AirOps row maps to a named feature on a plan with a listed price.
Essential is $95 a month for 1 project, 50 prompts and 6,000 responses. Professional is $245 for 2 projects, 150 prompts and 18,000 responses, and Business is $579 for 5 projects, 350 prompts and 42,000 responses. Each has a 7-day free trial on monthly billing and unlimited seats. Every paid plan can track any of the supported engines: ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Alexa and Meta AI through their real interfaces, Claude, DeepSeek, Mistral and Grok via API, plus the Codex, Claude Code and OpenCode coding agents.
Promptwatch model picker, from the Promptwatch changelog. Example project data.
Crawler data is where the gap is widest. AirOps names "AI crawler activity" as part of its measurement and stops there. Promptwatch's Agent Analytics, from Professional, logs each AI crawler visit and checks it against the operator's published IP ranges, so a spoofed user agent doesn't pass as GPTBot. It shows a citation rate per page and explains crawl errors, which tells an access problem (the bot never read the page) apart from a content problem (it read the page and cited someone else).
On traffic, AirOps reads GA4 and reports LLM referrals. Promptwatch's Visitor Analytics, on every plan, counts AI-referred visits and conversions through its own script, a GTM template or the WordPress plugin, with a toggle that recovers utm_source=chatgpt.com visits since ChatGPT stopped sending a referrer on October 8, 2026.
AirOps mentions "prompt-volume weights" but no per-prompt volume or difficulty score. Promptwatch's Prompt Volumes gives both, plus a citation rate, and it shows the exact query fan-outs each model ran behind a response. Both tools have personas; Promptwatch adds persona stacking and a Persona Insights radar per persona. And where AirOps lists "Regions & Languages" without saying how fine it goes, Promptwatch tracks by country on every paid plan, by state and city on Business and agency plans, and by coordinates (20 m to 5 km) on Business, Agency Scale and Enterprise.
Promptwatch Persona insights, from the Promptwatch changelog. Example project data.
You don't give up content. Professional includes 5 AEO articles a month (add-on up to 50) and a Knowledge Base. Business includes 10 articles and the automated Content Agent, which plans, writes and publishes to WordPress, Webflow or Framer on a schedule, with a review inbox or fully automated mode. Each published page is then followed through crawls, citations and AI traffic, and pages that fall short come back as Action Board items and Content Refresh suggestions. Our guide to platforms that write and publish straight to WordPress covers that workflow in more detail.
The honest limits: there is no free plan, only the trial and the free AI Visibility Report. Essential has no crawler logs and no AEO articles, so the real comparison starts at Professional. And on raw content throughput AirOps is built for more volume. Its agents delegate to subagents, run on triggers and keep memory between runs, and it publishes to Contentful and Sanity, which Promptwatch doesn't.
2. AthenaHQ: a free tier with an agent, then credits
AthenaHQ gives you more engines for nothing than AirOps does. Essential is free, with 300 credits across ChatGPT, Perplexity, AI Overviews, Gemini and Copilot, unlimited users and the Athena AI agent, against Solo's ChatGPT-only insights. Starter is $295 a month for 3,600 credits, where one credit is one AI response. It lists 11 models, unlimited topics, prompts and competitors, on-page and off-page actions, and a content optimization agent.
AthenaHQ's pricing page, captured November 6, 2026.
The credits set the real limit. Running all 11 models daily on 3,600 credits covers about ten prompts. For an AirOps user the bigger change is on the content side: AthenaHQ's autonomous content agents (the Athena Citation Engine) are Enterprise only, and publishing is described only for its Shopify integration. Crawler logs and an MCP server aren't listed, and persona targeting is Enterprise only, where AirOps has personas on Solo.
3. Goodie AI: claim checking and a strategist on every plan
Goodie AI Core costs $295 a month (annual billing gives two months free) for five models (ChatGPT, AI Overview, Perplexity, AI Mode and Copilot), 110 prompts, one brand, two countries, two languages and daily tracking, with a 7-day trial. Every brand plan includes unlimited seats and AEO strategist support. Brand Command drafts your brand facts from your site and documents, and once your team approves them, Goodie checks AI answers against them and flags false claims. Goodie also lists AI crawler analytics, AI-referred conversions, Search Console and Bing Webmaster data, a Content Studio that writes and optimizes pages, and a read-only MCP server on every plan.
Goodie's pricing page, captured November 6, 2026.
Two things to weigh. Gemini arrives on Pro at $999 a month, and Claude, Meta AI, DeepSeek and Grok appear only in the Enterprise column. And CMS publishing isn't listed: WordPress and Shopify are named as integrations, but no publishing step is described. An AirOps team that moves here would write in Goodie and publish by hand. Our capture didn't show which tier includes Brand Command or the crawler analytics, so ask before you buy.
4. Writesonic GEO: articles and tracking on one bill
Writesonic GEO is the closest match to AirOps's content habit at a published price. Starter is $79 a month billed annually for 50 prompts on ChatGPT, Gemini and Google AI Overviews, 15 AI articles a month and 10 site audits. Basic ($199) raises that to 100 prompts and 25 articles, Growth ($399) to 200 prompts and 50 articles, and Enterprise is custom. Ads monitoring is on every brand plan, query fan-outs are listed, and AI Agent Analytics logs AI bots server-side with 403, 404 and 500 error tracking. Writesonic lists WordPress, Sanity and Contentful, which overlaps with AirOps's CMS list more than any other tool here.
Writesonic's pricing page, captured November 6, 2026.
The ceiling is low below Enterprise. All three self-serve plans track the same three engines, and Claude, Perplexity, AI Mode, Copilot, Grok and Muse Spark are Enterprise only. Seats are capped at one, two and three, with extra users at $50 a month each. Sentiment starts on Growth, the full Action Center, social citations, Shopping and Looker Studio sit on Enterprise, and the plan that includes Agent Analytics wasn't readable in our capture. Scheduled publishing isn't stated.
5. Scrunch AI: bot traffic on a $250 plan
Scrunch AI Core costs $250 a month for 125 unique prompts, 5,000 responses, five user licenses and a 7-day trial. Its strongest row is AI agent and bot traffic on Core, split into training, indexing and retrieval bots, with top pages and recent requests. Core also has one persona, limited query fan-outs, basic content generation and five site audits a month. The Agent Experience Platform, which serves token-light page versions to AI agents, is a genuinely different idea, but it's Enterprise only.
For an AirOps team the trade is uneven. Core tracks four LLMs (ChatGPT, Perplexity, AI Overviews and Copilot), CMS publishing isn't listed, and MCP, API and Looker Studio access are Enterprise only, so you'd lose the MCP access AirOps already gives you. Scrunch also lists no IP verification or crawl-to-citation link for its bot data.
6. Semrush AI Toolkit: AI tracking next to classic SEO data
Semrush AI Toolkit makes sense if your SEO team already lives in Semrush. The AI Visibility Toolkit Base plan is $99 a month per domain, billed annually, with 25 custom prompts tracked daily across ChatGPT, Google AI, Gemini and Perplexity, 300 instant AI visibility reports a day for any domain, and an AI-readiness site audit. Next to it sits SEO data none of the others here offer: Semrush cites 28B+ keywords and 43T+ backlinks. A free plan lists AI Visibility features.
The content and measurement rows are split across products. Article generation lives in a separate Content Toolkit whose publishing integrations aren't named. Crawler log analysis and GA4 or Adobe conversion data appear only on the Enterprise AIO page, and the self-serve Google Analytics connection is marked "Coming soon". Extra users start at €43 a month.
Feature-gap table
Rows where Promptwatch has the capability, checked against each vendor's matrix entry. "Not listed" means not on that vendor's pricing or product pages (checked November 2026).
| Feature | Promptwatch | AirOps | AthenaHQ | Goodie AI | Writesonic GEO |
|---|---|---|---|---|---|
| Published price for multi-engine tracking | Yes, from $95/mo | Pro price not shown | Starter $295/mo | Core $295/mo | Starter $79 a month annual (3 engines) |
| Query fan-outs | Yes, per model | Not listed | Not listed | Not listed | Yes, plan not stated |
| Prompt volume and difficulty | Both, plus citation rate | Partial (volume weights only) | Volume; difficulty not listed | Volume; difficulty not listed | Partial (5 one-time runs on two tiers) |
| State/city and coordinate targeting | Yes, Business and up | Not stated (regions) | Not listed | Not listed | Not listed |
| Tracking faster than daily | Every 12, 6 or 1 hours, Business | Not listed | Not listed | Daily only | Daily only |
| AI crawler logs | Yes, Professional and up | Partial (named, method not described) | Not listed | Yes, tier not legible | Yes, plan not readable |
| IP verification and crawl-to-citation rate | Yes | Not listed | Not listed | Partial (blocks and errors) | Partial (errors, no IP verification stated) |
| AI-referred visits and conversions | Own script, every plan | Partial (via GA4) | Partial (via GA4) | Yes | Yes, method not detailed |
| Fact check of AI answers against your pages | Yes, Business and up | Partial (own drafts only) | Enterprise only | Yes, tier not legible | Enterprise only |
| Social citation reports by network | Reddit, YouTube, LinkedIn, Instagram | Partial (Reddit, creators; partly services) | Not listed | Not listed | Enterprise only |
| ChatGPT Shopping tracking | Yes, Business | Not listed | Partial (optimization only) | Yes, Pro and up | Enterprise only |
| Competitors' ads inside AI answers | Ads Radar, Business and agency plans | Partial (runs your own campaigns) | Not listed | Not listed | Yes, every brand plan |
| Looker Studio and scheduled PDF reports | Looker from Professional; scheduled PDFs on every brand plan | Not listed | BI on Enterprise; PDF not listed | Not listed | Looker on Enterprise; PDF export |
| Coding agent visibility | Codex, Claude Code, OpenCode | Not listed | Not listed | Not listed | Not listed |
Which rows matter depends on who has to defend the number. A content lead who publishes a lot with AirOps should look first at the crawler rows, because a page that is never fetched can't be cited however good the draft was, and only an IP-verified log with a per-page citation rate shows which case you're in. Performance marketers and anyone reporting to finance should look at conversions: GA4 referral data is a start, but a native script that ties AI visits to conversions on the same page as the citation data is what closes the argument. Multi-location brands need the location row, and here Promptwatch is the only tool on the grid with city and coordinate targeting. Ecommerce teams should check Shopping, which AirOps doesn't list. Writesonic beats Promptwatch on one row, with ads monitoring from its cheapest plan, and that's worth knowing if competitor ads are your main concern.
Who should pick which
- You need to prove which pages AI crawls, cites and converts, and still want articles written and published: Promptwatch, on Professional if crawler logs matter, Business if you want the automated Content Agent.
- You want a free starting point with an AI agent and will work an action list: AthenaHQ.
- AI repeating wrong facts about your brand is the main risk, and you value a strategist: Goodie AI, or Promptwatch Business for Fact Check.
- You want a cheap bill that covers both articles and tracking, and three engines will do: Writesonic GEO.
- You want bot traffic data on the entry plan and don't need publishing: Scrunch AI.
- Your SEO team already pays for Semrush and wants AI tracking in the same login: Semrush AI Toolkit.
- Stay on AirOps if content throughput is the bottleneck, your editors rely on Brand Kit rules and pre-publish scoring, you publish to Contentful or Sanity, or you use AirOps Services for outreach and AI Ads. Nothing in our sources for the alternatives here describes agents with triggers and memory across runs the way AirOps does.
Our recommendation
Most teams that look past AirOps already have a way to produce content. What they lack is evidence of what that content did once it was live. That is the job Promptwatch's Agent Analytics and Visitor Analytics do together: one shows whether the AI crawlers fetched a page and how often it was cited afterwards, the other shows whether those citations sent visitors who converted. Start the 7-day free trial on Professional, connect crawler logs through Cloudflare or the WordPress plugin, and track the prompts your last month of AirOps pages were written for. After a week, open the citation rate per page. It sorts those pages into ones the bots never reached and ones they read but didn't cite, and the two need very different fixes. Keep AirOps running that week so nothing in your publishing schedule stops.
FAQ
Does AirOps publish its prices?
Partly. Solo is free, with 35,000 content tasks a month and ChatGPT insights only. The pricing page we captured on November 6, 2026 shows no price for Pro or Enterprise, though Pro carries a "Start for free" button. Enterprise is custom.
Which AirOps alternatives also write and publish content?
Promptwatch writes AEO articles from Professional and publishes to WordPress, Webflow and Framer, with the automated Content Agent on Business. Writesonic GEO includes articles on every plan and lists WordPress, Sanity and Contentful. Goodie AI and Scrunch AI generate content, but publishing isn't listed. AthenaHQ describes publishing through Shopify, and Semrush keeps articles in a separate Content Toolkit.
Which alternatives track more than ChatGPT for free?
AthenaHQ's free Essential tier covers ChatGPT, Perplexity, AI Overviews, Gemini and Copilot. Semrush lists a free plan with AI Visibility features. Promptwatch has no free plan, but its 7-day trial covers any supported engine, and the free AI Visibility Report scans ChatGPT, Gemini and Perplexity without a login.