Best tool to compare my brand vs competitors in ChatGPT (2026 ranking)
Which AI visibility tools show how your brand stacks up against competitors in ChatGPT answers, with share of voice, heatmaps and sourced pricing compared side by side.
Comparing your brand with competitors in ChatGPT is a different job from checking whether you are mentioned. You want to know, for each question a buyer asks, who ChatGPT names first, who it skips, who it recommends and what it says about each. That needs a fixed prompt set, repeated runs, and a way to view the results side by side. Most AI visibility tools claim competitor tracking. The differences show up in how deep the comparison goes and what you can do with it afterwards.
What a useful competitor comparison includes
- Share of voice by prompt and topic. An overall number hides the topics where a rival owns the answer.
- Position in the answer. Being named fifth in a list is not the same as being named first.
- Competitor discovery. Rivals you forgot to add often appear in answers anyway.
- Source analysis. Which pages does ChatGPT cite when it recommends the other brand?
- A way to close the gap. Content or optimization steps tied to the gaps you find.
- Daily runs. One check per week misses most of the variation.
The ranking
1. Promptwatch
Promptwatch covers the comparison in more layers than the others. It tracks competitor visibility, share of voice and position, and auto-discovers competitors that show up in answers. A heatmap compares any two dimensions, for example brands against topics or brands against models, so you can see in one view that a rival leads on pricing questions but not on integrations. A/B period comparison shows what changed after a content update, and brand merging combines aliases of the same competitor.
Then it answers the question the dashboards leave open: why they win. Citation analytics shows which pages and domains ChatGPT cites for each prompt, and Page Tracker lets you follow specific URLs, yours or a competitor's. A content gap analysis with coverage scores points at topics where a rival is cited and you are not, and the Answer Gap report style analysis feeds the Action Board, a prioritized to-do list. The Content Agent on Business can then write against the gaps with a review inbox in front.
ChatGPT is monitored through its live search experience, with daily prompt panels. Explore is free (10 prompts, ChatGPT only), which is enough to try a first comparison. Essential is $95 a month, Professional $245 and Business $579. Agency plans start at $199.
2. AthenaHQ
AthenaHQ offers unlimited competitors on its Starter plan ($295 a month, 3,600 credits, where one credit is one AI response) across 11 models. Its Action Center turns gaps into tasks. Credit-based billing means a large prompt set can use up a month's allowance quickly. It does not provide crawler analytics.
3. Scrunch AI
Scrunch AI includes competitor benchmarking with its monitoring and site audits. Core is $250 a month for 125 prompts and 5,000 responses on four LLMs. Wider engine coverage sits on Enterprise.
4. Profound
Profound offers citation share and answer-level analytics at enterprise scale, and its Prompt Volumes dataset adds demand data. The product is sold as marketing agents, with Enterprise pricing earlier estimated near $40k a year, so it suits large teams more than a lean competitor check.
5. Suite add-ons
Semrush AI Toolkit and Ahrefs Brand Radar bring competitor mention comparisons into tools many teams already own. Ahrefs lists its AI Visibility Index from $199 a month, and Custom Prompts come with paid Ahrefs plans. Semrush's AI Toolkit pricing could not be re-verified, so check it before buying. Both work best as directional research next to a dedicated tracker.
Simple trackers
Otterly.AI and Peec AI track competitor share per prompt and are fast to set up. They report the comparison but do not show crawler activity or tie visits to conversions.
Comparison table
| Tool | Competitor view | Source analysis | Crawler logs | Starting price |
|---|---|---|---|---|
| Promptwatch | Share of voice, heatmaps, auto-discovery | Page and domain level | Yes, from Professional | Free; paid from $95 |
| AthenaHQ | Unlimited competitors | Enterprise citation engine | No | $295 a month |
| Scrunch AI | Benchmarking | Audits | Bot traffic reporting | $250 a month |
| Profound | Citation share | Yes | Agent Analytics | Custom |
Who should pick which
- You want to see why a rival wins and fix it: Promptwatch.
- You will work a task queue and can plan around credits: AthenaHQ.
- You run a content-heavy site and want audit tooling: Scrunch AI.
- You need an enterprise agent program: Profound.
Running the comparison well
Pick twenty to fifty prompts that mirror real buying questions and keep them fixed. Include brand questions, category questions and head-to-head comparisons. Track competitors you know and let discovery add the ones you do not. Look at share of voice per topic, not just overall. Then read the cited sources for the three prompts where a rival beats you most.
One caution: no tool can guarantee ChatGPT recommends you. Answers vary by run and by user. Treat results as a trend across a stable set and use them to prioritize content, not to predict any single answer.