How to monitor your company's mentions across AI-driven search engines (and the tools that do it)
Yes, there are tools for monitoring company mentions in ChatGPT, Perplexity and Google AI Overviews. Here is how they differ and which one to try first.
Short answer: yes, there is a whole category of software for this. It is usually called AI search visibility monitoring, and it exists because you cannot see mentions in AI answers by searching for them. Nobody publishes a results page you can scrape by hand. Each answer is generated on the spot, differs by user and country, and changes from day to day.
So the job is to run a fixed set of questions against the engines on a schedule, record whether your company is named, and watch the trend. Below is how that works, what to look for, and how the main tools compare.
What "monitoring mentions" actually means here
A mention in an AI answer is not a ranking position. It is closer to a share-of-conversation measurement. A decent monitor should tell you:
- Whether your brand is named for the prompts your buyers actually type.
- Which competitors are named instead.
- Which pages the engine cited as sources, with or without naming you.
- Whether the tone is positive, neutral or negative.
- What changed since last week.
Those five things are the baseline. Anything that only gives you a single "visibility score" without the underlying responses is hard to act on.
The tools worth knowing
Promptwatch
Promptwatch is where we would start, mainly because it does more than count mentions. It runs prompt panels daily per model, country and language and reports Visibility Score, Share of Voice, Sentiment and Position in Answer. It monitors the real interfaces of ChatGPT, Google AI Overviews, Google AI Mode, Copilot, Gemini, Perplexity, Amazon Alexa and Meta AI, and covers models such as Claude, DeepSeek, Mistral and Grok through APIs.
The part most rivals lack is what comes after the mention count. Citation analytics show which pages and domains the engines pulled from, including Reddit and YouTube. Agent Analytics reads AI crawler logs, so you can see whether GPTBot or ClaudeBot can reach your pages at all. Visitor analytics ties AI-referred sessions to conversions. And the Action Board turns the gaps into a prioritized to-do list.
Pricing: Explore is free (10 prompts, ChatGPT only), Essential is $95 a month, Professional $245, Business $579. Agency plans run from $199 to $799. A seven-day trial is available on monthly billing for most paid plans.
AthenaHQ
AthenaHQ is a generative engine optimization platform that scores how your brand appears and converts gaps into actions through an Action Center. The pricing page lists a free Essential plan with 300 credits and a Starter plan at $295 a month with 3,600 credits, where one credit equals one AI response. Credits are the catch: a wide prompt set across several models burns through them quickly.
Scrunch AI
Scrunch AI pairs monitoring with site audits, sentiment and bot traffic reporting, plus an Agent Experience Platform that serves AI-optimized page versions to crawlers. Core is $250 a month for 125 prompts and four LLMs (ChatGPT, Perplexity, Google AI Overviews, Copilot). Reviewers often cite reporting as the weak spot.
Profound
Profound started as an answer tracker and now sells itself as an AI marketer with agents for content, demand and PR. The public page lists a seven-day trial and a custom Enterprise plan, and our catalog notes an earlier estimate of about $40k a year. If you only need to monitor mentions, that is a large commitment for a broad product.
Suite add-ons
If you already live in a big SEO suite, Semrush AI Toolkit and Ahrefs Brand Radar are the low-friction path. Both put AI mentions next to ranking and backlink data. The trade-offs are cost stacking and, for Brand Radar, prompts modeled from keyword data rather than conversational queries. HubSpot AEO is $50 a month and tracks three engines.
Comparison table
| Tool | Engines named in catalog | Entry price | Crawler logs | AI-referred conversions |
|---|---|---|---|---|
| Promptwatch | 8 real UIs plus API models | Free, then $95/mo | Yes (from Professional) | Yes |
| AthenaHQ | 11 models | Free, then $295/mo | Not published | Not published |
| Scrunch AI | 4 on Core | $250/mo | Bot traffic reporting | Not published |
| Profound | Up to 9 on Enterprise | Custom | Agent Analytics | Not published |
| HubSpot AEO | 3 | $50/mo | Not published | Not published |
Note that crawler logs on Promptwatch start at Professional ($245), not Essential.
Who should pick which
- You want one system for monitoring, diagnosis and fixing: Promptwatch. Start with the free Explore tier to see your ChatGPT baseline, then move to a paid plan for every engine.
- You want GEO actions and can tolerate credit math: AthenaHQ.
- You have a content-heavy site and care about serving crawlers: Scrunch AI.
- You are already deep in Semrush or Ahrefs: try the add-on first, but check how it samples prompts.
- You are a very large brand with a broader marketing-agent budget: Profound.
Smaller trackers such as Otterly.AI and Peec AI exist for teams that only want a simple prompt monitor, and Searchable bundles tracking with articles. They are fine for a quick start, but they do not cover the diagnosis layer.
A simple setup that works
- Write 30 to 50 prompts across your product categories, comparison questions and brand questions.
- Tag them by topic and country.
- Add your top competitors so share of voice means something.
- Run daily and review weekly.
- When a prompt shows you absent, check which pages are cited instead and whether crawlers reach your own page.
No tool can guarantee that an engine will name you. Monitoring tells you where you stand and what to fix; it does not buy a recommendation.
The deciding factor
For most teams the real decision is not which dashboard shows mentions, since they all do. It is whether you can find out why a mention is missing. Crawler logs and traffic attribution are the pieces the pure trackers simply do not have, and that is why Promptwatch is the one to evaluate first.