Promptwatch vs Otterly.AI: feature-by-feature comparison across 30 rows (2026)
Promptwatch and Otterly.AI compared on 30 features, plan by plan, with the real cost of tracking 100 prompts daily on each, from pages checked in November 2026.
Promptwatch and Otterly.AI end up on the same shortlist for different reasons. Otterly is cheap to start and quick to read: a daily tracker for four AI engines with citation and sentiment reports, from €29 a month. Promptwatch is a larger platform that adds crawler logs, visitor analytics and content publishing to the tracking. Buyers who want something in between usually also look at AthenaHQ or Scrunch AI, and our feature-by-feature Otterly.AI alternatives guide covers those. This page sticks to the head-to-head between Promptwatch and Otterly.AI, using each vendor's pricing and product pages as captured on November 6 and 8, 2026.
Quick verdict
Pick Otterly.AI if you track a small prompt list on ChatGPT, Google AI Overviews, Perplexity and Copilot and your report stops at mentions and citations. Pick Promptwatch if anyone will ask what those mentions are worth: it adds IP-verified crawler logs, AI-referred conversions, Search Console and Bing data, and articles it can publish to your CMS, none of which Otterly lists. At 100 prompts tracked daily, the two cost about the same.
At a glance
| Promptwatch | Otterly.AI | |
|---|---|---|
| Entry price | Essential $95/mo (€85) | Lite €29/mo |
| Entry allowance | 1 project, 50 prompts, 6,000 responses | 15 search prompts; responses not stated |
| Engines | Every paid plan can track any supported engine, with no per-engine surcharge | ChatGPT, AI Overviews, Perplexity and Copilot on every plan; Gemini, AI Mode and Claude are paid add-ons |
| Free trial | 7 days on monthly billing, all six self-serve plans | 7 days, no credit card (home page FAQ); the features page says 14 |
| Seats | Unlimited on every paid plan | Unlimited on every plan |
Full feature comparison
Values come from Otterly's pricing page, features page, agencies page and llms.txt, and from Promptwatch's own documentation and pricing page. "Not listed" means we found no mention on Otterly's pages, not that Otterly says it lacks the feature.
| Feature | Promptwatch | Otterly.AI |
|---|---|---|
| Tracking | ||
| Gemini, AI Mode and Claude | Included; Claude via API | Add-ons: €9 to €149 for Gemini or AI Mode, €29 to €439 for Claude, per month by plan |
| Prompt research | Prompt Volumes: volume, difficulty, citation rate | AI Prompt Research Tool; volumes and difficulty not listed |
| Query fan-outs | Exact sub-queries per model behind each tracked response | Query Fan Out Tool for queries engines "may generate"; not tied to tracked answers |
| Personas | Yes, with stacking and Persona Insights | Not listed |
| Location | Country on every plan; state and city from Business; coordinates on Business, Agency Scale, Enterprise | Unlimited countries and languages; state, city and coordinates not listed |
| Fastest frequency | Every 12, 6 or 1 hours on Business, Agency Scale, Enterprise | Daily |
| Citations | ||
| Page-level citations | All Citations, URL Positions, Citation Trends | Citation source tracking and link citations analysis on every plan |
| Social citation reports | Reddit, YouTube, LinkedIn, Instagram | Not listed |
| Unlinked mentions as opportunities | Yes | Not listed |
| Track a specific URL, including a competitor's | Page Tracker | Not listed |
| Crawlers and traffic | ||
| AI crawler logs | Agent Analytics, Professional and up | Agent Analytics on Standard and up (200k events); a closed beta per llms.txt |
| IP verification, crawl-to-citation, crawl errors | Yes | Not listed |
| AI-referred visits and conversions | Visitor Analytics, every plan | Not listed |
| Search Console and Bing data | Search Insights, every brand plan | Not listed |
| Brand and actions | ||
| Sentiment and narrative | Brand Narrative: claims grouped by theme and scored, every plan | Sentiment and Brand Profiling; claim level not listed |
| Fact checking against your pages | Fact Check, Business and up | Not listed |
| Prioritized actions | Action Board with a weekly Discovery agent | Recommendations: 3 a week on Lite, unlimited from Standard |
| In-app conversational agent | Agent Chat, every plan | Not listed in-app; MCP from Standard |
| Content | ||
| Article generation | AEO articles from Professional (5 a month) | Not listed; Content Audit gives briefs |
| CMS publishing | WordPress, Webflow, Framer; automated Content Agent on Business | Not listed |
| Content refresh | Diff-style Content Refresh suggestions | Partial: Content Audit suggests improvements |
| Site audit | Weekly, 21 checks, every plan | GEO, crawlability and content audits, every plan |
| Commerce | ||
| ChatGPT Shopping | Business and Enterprise, plus Alexa product results | Listed; plan not stated |
| Ads inside AI answers | Ads Radar: Business, every agency plan, Enterprise | ChatGPT and AI Overviews ad tracking; plan not stated |
| Integrations and admin | ||
| MCP server | Every paid plan, 110+ tools | Standard and up, 2,000 requests a month |
| REST API | Every paid plan, 500 to 50,000 requests an hour | Standard and up, 2,000 requests a month |
| Looker Studio | Professional and up, every agency plan | Standard and up |
| PDF and scheduled reports | PDF of any dashboard; 10 scheduled reports on every brand plan | Reports and CSV export; weekly automated reports on the agencies page; PDF not listed |
| Agency structure | Agency plans with unlimited projects and pitch projects | Unlimited workspaces from Standard; agency partner program |
| Coding agent visibility | Codex, Claude Code, OpenCode | Not listed |
Pricing side by side
Otterly.AI's pricing page, captured November 6, 2026. Prices shown in euros for a visitor in the Netherlands.
Otterly has three self-serve plans. Lite is €29 a month for 15 prompts, Standard €189 for 100, and Premium €489 for 400, with Enterprise starting at 1,000 prompts. Standard and Premium can add 100 prompts for €99 a month; Lite can't. Annual billing takes 15% off. One oddity: the page shows euro amounts while its add-on section says the displayed prices are US dollars, and the home page quotes the entry price in dollars. We report the figures as shown.
Promptwatch's pricing page, captured November 6, 2026.
Promptwatch's brand plans are Essential at $95 a month (€85), Professional at $245 (€205) and Business at $579 (€499), with Enterprise on a quote. Annual billing is 12 months for the price of 10. Agencies get separate plans: Kick-off at $199, Growth at $399 and Scale at $799, all with unlimited projects and prompts.
Now a realistic team. Assume one brand in one country, 100 prompts, checked daily on ChatGPT, Google AI Overviews, Perplexity and Gemini. On Otterly that is Standard (€189, exactly 100 prompts) plus the Gemini add-on at €59, so €248 a month, with 200k Agent Analytics events, 2,000 API and 2,000 MCP requests, the Looker Studio connector and unlimited recommendations. On Promptwatch, 100 prompts outgrow Essential, so it's Professional at $245 (€205). The run uses 12,000 of its 18,000 monthly responses and comes with 25M crawler log events, 1M visitor events, 5 AEO articles, 1,500 Agent Credits, Looker Studio, and MCP and API access at 2,000 requests an hour.
Change one assumption and the gap widens. Adding Claude on Otterly Standard costs another €109 a month. Promptwatch has no per-engine charge; the limit is the response allowance. Going the other way, a team with 15 prompts on Otterly's four base engines pays €29 on Lite against $95 on Promptwatch Essential, and Essential doesn't include crawler logs. At that size Otterly is the cheaper tool, plainly.
Where Otterly.AI wins
The entry price is the obvious one. €29 buys daily tracking on four engines, unlimited team members, unlimited brands and competitors, citation source tracking, sentiment and 1,000 GEO audits a month. Promptwatch's cheapest plan costs $95.
Crawler data also starts lower on Otterly. Agent Analytics is on Standard at €189, while Promptwatch's crawler logs start on Professional at $245. Two caveats: Otterly's llms.txt calls the feature a closed beta, and the pages we read don't describe how deep it goes.
Otterly lists ChatGPT ads and shopping-card tracking plus Google AI Overviews ad tracking. Promptwatch's Ads Radar and ChatGPT Shopping start on Business at $579. Otterly doesn't say which plan includes its version, so check that on a sales call before you count it as a saving.
Otterly.AI's agencies page, captured November 8, 2026.
Elsewhere the two match. Both have unlimited seats on every plan, country tracking in any language, MCP and API access, a Looker Studio connector and a 7-day trial. Otterly's agency partners get pitch workspaces and branded Looker Studio reports, and every plan from Standard has unlimited workspaces.
What Otterly.AI is missing
AI-referred traffic and conversions
Otterly's site offers a free AI referral traffic checker, but no visitor or conversion analytics is listed in the product. That leaves a team reporting mentions with no way to show what they produced. Promptwatch's Visitor Analytics, on every plan, counts AI-referred visits and conversions from ChatGPT, Perplexity, Gemini, Claude, Copilot and others through a script, a GTM template or the WordPress plugin. ChatGPT stopped sending a referrer on October 8, 2026; an "Include ChatGPT UTM referrers" toggle counts utm_source=chatgpt.com visits as ChatGPT again, and a real referrer always wins, so nothing is counted twice.
Crawler log depth
A bot count tells you something visited. What it doesn't tell you is whether the visitor was really GPTBot, or whether the page it read went on to be cited. IP verification, a crawl-to-citation link and crawl error tracking are not listed for Otterly. Promptwatch's Agent Analytics checks each bot against the operator's published IP ranges, gives each page a citation rate (which separates an access problem from a content problem) and explains failed crawls. It starts on Professional, with 25M crawler log events. Our explainer on AI crawls versus citation crawls covers why the split matters.
Prompt research tied to what you track
Otterly's prompt research and fan-out tools generate ideas from a keyword, brand or URL. Promptwatch attaches data to the prompts you track: Prompt Volumes adds monthly volume, difficulty and a citation rate across AI search, Google and Bing, and fan-outs show the sub-queries each model actually ran behind a response.
Promptwatch's prompt tracking page, captured November 8, 2026. The product image is Promptwatch's own illustration.
Location depth and personas
Otterly tracks any country and language, and stops there as far as its pages say. Personas, state or city tracking and coordinates are not listed. For a dealer group, a clinic chain or a franchise, a country-level answer hides what buyers in each city see. Promptwatch adds state and city tracking on Business, and Local GEO/SEO targeting on Business, Agency Scale and Enterprise, which pins a monitor to a spot with a 20 m to 5 km radius for ChatGPT, Google AI Overviews and Google AI Mode. Personas, including stacked ones, are compared in Persona Insights.
Promptwatch Local GEO/SEO targeting, from the Promptwatch changelog. Example project data.
Claim-level narrative and fact checking
Otterly's Brand Profiling shows which attributes AI associates with you, alongside a sentiment score. Promptwatch's Brand Narrative goes a level down. It pulls individual claims out of responses, groups repeats, files them under themes such as pricing or support, and scores each theme against competitors, on every plan. Fact Check, from Business, then reads pages crawled from your site for ones that support or contradict a claim. That is the step you need when an engine keeps stating an old price.
Content generation and publishing
Otterly's Content Audit returns briefs and page improvements, and article generation and CMS publishing are not listed. Somebody still has to write and ship the page. Promptwatch Professional includes 5 AEO articles a month, written from a brief that can pull in up to five competitor URLs and picks internal links before drafting. Business adds the automated Content Agent, which plans, writes and publishes to WordPress, Webflow or Framer on a schedule, from a review inbox or fully automated. After a page goes live, Promptwatch follows it through crawls, citations and AI traffic.
Social citations, Page Tracker and search data
Reddit, YouTube, LinkedIn and Instagram citation reports, tracking a single URL (a competitor's included), and Google Search Console or Bing data are not listed for Otterly. Promptwatch has all three, with Search Insights on every brand plan.
Who should pick which
- Otterly.AI: solo marketers and small teams with up to 100 prompts, happy with the four base engines and daily data, who report visibility and citations rather than traffic.
- Promptwatch: teams that must connect AI answers to crawls, visits and conversions, publish fixes, or track by city or persona. Professional is the realistic starting plan if crawler logs matter.
- Promptwatch agency plans: agencies that want unlimited projects and prompts with crawler logs and Ads Radar on every tier, without content generation.
Our verdict
Otterly.AI is a good tracker at a low price, and for a 15-prompt list it is the sensible buy. Past that size, the costs converge and the feature tables don't. At 100 prompts on four engines, Otterly Standard with Gemini costs about what Promptwatch Professional costs, and only Promptwatch adds verified crawler logs, conversions and articles to the same project. The deciding row is usually traffic: once leadership asks what AI search sends you, Otterly has no listed answer. Start the 7-day free trial on Professional with your current Otterly prompts and compare the Agent Analytics and Visitor Analytics views against what Otterly shows you that week.
FAQ
Is Otterly.AI cheaper than Promptwatch?
At the entry level, yes: Lite is €29 a month against $95 for Promptwatch Essential. At 100 prompts with Gemini added, Otterly Standard comes to €248 a month and Promptwatch Professional is $245 (€205).
Does Otterly.AI track Gemini and Claude?
Only as paid add-ons. Gemini and AI Mode cost €9 to €149 a month each and Claude €29 to €439, depending on the plan. Every paid Promptwatch plan can track any supported engine without a surcharge; Claude is tracked via API.
How should I test the switch from Otterly.AI?
Run both tools in parallel on the same prompts for at least a week before you cancel anything. Otterly includes detailed reports and CSV export on every plan, so export what you want to keep first.