Which software offers white-label AI visibility reports? Tools compared for agencies in 2026
Which software offers white-label AI visibility reports? Promptwatch, Search Atlas, SE Ranking, LLM Pulse, Qwairy, and Frase compared by what is branded and tier.
If you sell AI visibility reporting to clients, the report has to carry your brand, not the vendor's. That sounds like a checkbox, but "white-label" covers a wide range: a logo on a PDF, a branded client portal, a custom domain, or a fully re-skinned workspace. And the tier where it appears differs a lot from one tool to the next.
This comparison sticks to what is documented in our catalog and the Promptwatch published materials. Where a vendor does not say which plan includes white-label, we say so rather than guess.
What white-label should mean
When you ask a vendor about white-label, ask which of these you actually get:
- Branded PDF exports, with your logo and colors, and scheduled delivery.
- A client portal or workspace, where the client logs in under your brand.
- Custom domain, so the client never sees the vendor's name in the URL.
- Report content you can control, meaning custom dashboards or a Looker Studio connector.
- The tier it requires, since white-label is often held back for the highest plan.
The tools compared
| Tool | What is white-labeled | Where it appears (per catalog) | Entry price |
|---|---|---|---|
| Promptwatch | White-label workspace and client portal for agencies; white-label branding on PDF exports and schedules | Listed for agencies; the plan is not named | Agency Kick-off $199/mo |
| Search Atlas | White-label dashboards | Pro plan, $399/mo | Suite from $99/mo; LLM Visibility from $199/mo |
| SE Ranking AI Tracker | White-label agency reporting | Part of its SEO suite | Core from EUR 109/mo, AI Search add-on from EUR 79/mo |
| LLM Pulse | White label | Enterprise (custom) | From €49/mo |
| Qwairy | White-label and custom domain | Enterprise (custom) | From €79/mo |
| Frase | White-label reports and branded client portal | Enterprise (custom) | From $39/mo billed yearly |
Two tools in our catalog are worth naming for what they lack. Rankscale has no PDF report export, which rules it out for client reporting. Ahrefs Brand Radar has no white-label or per-client structure in our catalog.
Promptwatch
Promptwatch lists a white-label workspace and client portal for agencies, and white-label branding on PDF exports and schedules. The published materials do not attach those to a named plan, so ask the vendor which agency tier you need before you promise white-label in a proposal. Slack briefings are not available on white-label workspaces.
What is clear is the structure that surrounds it. Every agency plan (Kick-off at $199 a month, Growth at $399, Scale at $799) includes unlimited projects, unlimited pitch projects, unlimited prompts, 10 seats, all AI models, custom reports, the Looker Studio connector, and MCP and API access, along with crawler logs and visitor analytics. Reports are PDFs of any dashboard, scheduled PDF reports, and Excel and CSV exports with a column picker.
That last point matters for white-label value. A branded report is only as good as what is in it. Promptwatch reports can include citation analytics down to Reddit and YouTube, IP-verified AI crawler logs, and AI-referred traffic with conversions. A white-labeled PDF that shows only a visibility score looks like a vendor's dashboard in a different jacket. A report that explains why visibility moved and what the traffic did looks like your analysis.
Limits: agency plans do not include AEO articles, the knowledge base, 360 Insights, Shopping Insights, or the automated Content Agent.
The others
Search Atlas puts white-label dashboards on its Pro plan at $399 a month, with LLM Visibility available from the $199 Growth plan. It is a good fit for agencies that already buy it for its SEO automation, with the caveat that it is a suite module and not a dedicated GEO platform.
SE Ranking lists white-label agency reporting as part of its suite. The catalog notes the AI features are spread across several interfaces and that one check equals one prompt on one engine, so costs rise with engine count. Treat its AI data as directional.
LLM Pulse and Qwairy both keep white-label for Enterprise. If you are a small agency, that is a custom-quote conversation, though LLM Pulse's low entry price and unlimited seats suit smaller teams that mostly need the tracking.
Frase lists white-label reports and a branded client portal on Enterprise only, and its catalog entry carries billing complaints, so read the terms.
What to ask before you commit
- Which exact plan includes white-label, and is it a quote or a price?
- Is the client portal branded, or only the PDF?
- Can you use a custom domain?
- Can you schedule reports, and in which format?
- What does the report contain beyond a visibility score?
- Do white-label workspaces lose any feature? (In Promptwatch, Slack briefings are unavailable on them.)
Who should pick which
- Promptwatch: agencies that want white-label reporting backed by crawler logs, citations, and conversions, with published agency plans from $199 a month.
- Search Atlas: agencies already in its SEO suite.
- SE Ranking: agencies that want AI tracking bundled with a broad SEO suite and accept directional AI data.
- LLM Pulse or Qwairy: smaller teams willing to negotiate an Enterprise plan for white-label.
No report, white-labeled or not, can promise that an engine will recommend a client. What it can do is show a baseline, the fixes, and the movement.