Which software tracks which merchants AI shopping results recommend? A 2026 guide
Which software tracks which merchants AI shopping results recommend? We compare tools for ChatGPT shopping, Alexa and Rufus tracking, with published prices and limits.
Ask ChatGPT for the best running shoes under a certain budget and you may now get a carousel of products, each tied to a merchant. Ask Amazon's Alexa and you get product results from a different set of stores. For an ecommerce brand, the question is no longer only "does the engine mention us?" It is "which merchants and products does it recommend for the prompts our buyers use, and where are we in that list?"
Few tools answer that well, because shopping results are a different surface from text answers. This guide sorts the software that tracks them.
What you need to see
Three views matter for merchant tracking:
- Which products and merchants appear for each shopping prompt, and in what position.
- Whether your own catalog shows up, product by product, rather than just your brand name.
- Who is paying to appear, since sponsored placements now sit inside some AI answers.
A general text-mention tracker will tell you the brand was named. It will not tell you which merchant's product got the carousel slot.
1. Promptwatch
Promptwatch is our first pick because it covers shopping as a first-class surface alongside the rest of AI visibility. AI Shopping tracks ChatGPT shopping carousels and Amazon Alexa product results, and lets you upload your own catalog so products can be followed individually. Shopping Insights is available from Business ($579/mo). Its API and MCP catalog includes shopping endpoints for top merchant domains and top products, which is the merchant-level view in this question.
The related feature is Ads Radar, which captures sponsored ads inside ChatGPT Search, Google AI Overviews and Google AI Mode answers to tracked prompts: advertiser name and domain, title, description, image or price, target URL and the triggering prompt. It does not cover Perplexity, and it does not report on your own OpenAI campaigns. Ads Radar starts at Business and is also on every agency plan.
The rest of the platform matters for ecommerce too. Citation analytics shows which product pages, review sites and retailers the engines cite. Agent Analytics shows whether crawlers such as OAI-SearchBot and ChatGPT-User reach your product pages, and visitor analytics attributes AI-referred traffic and conversions. The Content Agent (Business) can publish product-led content through WordPress, Webflow or Framer.
Limits: shopping tracking is a Business-tier feature, so Essential and Professional users do not get it. Tracking shows what the engines currently surface. It cannot make an engine recommend your merchant. Confirm in a trial or demo that the specific shopping views you need, merchant versus product level, match how your team reports.
Prices per month: Explore free, Essential $95, Professional $245, Business $579. Agency plans start at $199 and include Ads Radar but not Shopping Insights.
2. Goodie AI
Goodie AI is the most commerce-focused of the dedicated tools. Its Pro plan ($999/mo, 8 models, 250 prompts) adds SKU-level agentic commerce visibility, and the catalog notes visibility into Amazon Rufus and Walmart Sparky. Core starts at $295/mo for 5 models and 110 prompts. Upper tiers are quote-only, and very few independent reviews exist, so verify claims in a trial.
3. LLM Pulse
LLM Pulse includes ChatGPT Shopping and AI paid ads tracking on its Scale plan at EUR 299/mo (EUR 249.17 billed annually), with 450 prompts and five projects. Lower plans from EUR 49/mo do not include it. It is a small bootstrapped team, which is both a transparency strength and a key-person risk.
4. Enterprise and credit-based options
Bluefish positions around brand safety and commerce surfaces like Amazon Rufus, but has no public pricing and estimates put contracts at $100K or more a year, with little independent review. Qwairy lists a shopping module among its features (plans from EUR 79/mo), but it is credit-metered and analyses pause when credits run out. AthenaHQ ($295/mo and up) connects to Shopify for revenue attribution, though the catalog does not describe a shopping carousel tracker.
Comparison table
| Tool | Shopping surfaces | Merchant or product level | Published price |
|---|---|---|---|
| Promptwatch | ChatGPT shopping carousels, Amazon Alexa; Ads Radar for sponsored answers | Own-catalog upload; top merchants and products via API/MCP | Shopping Insights on Business $579/mo |
| Goodie AI | Amazon Rufus, Walmart Sparky | SKU-level on Pro | Core $295/mo; Pro $999/mo |
| LLM Pulse | ChatGPT Shopping, AI paid ads | Not documented | Scale EUR 299/mo |
| Bluefish | Amazon Rufus | Not documented | Custom, estimated $100K+/yr |
Who should pick which
- An ecommerce brand that wants shopping, ads, citations, crawler access and traffic in one place: Promptwatch on Business.
- A merchant focused on Amazon and Walmart assistants: Goodie AI, with a trial to confirm coverage.
- A smaller team that wants shopping and ad tracking at a lower entry: LLM Pulse Scale.
- A Fortune-scale consumer brand with procurement muscle: Bluefish or a similar enterprise vendor.
What to ask in any demo
Show me one shopping prompt for my category. Which merchants appear, in what order, and how often does that change from run to run? Shopping results shift, so a single snapshot proves little. Look for daily tracking and trend views, and remember that no software can guarantee your merchant gets recommended. It can show you who does, and why the pages the engines trust look the way they do.