CARMA AI Visibility review: pricing, features & alternatives
Ranked #251AI visibility dashboard inside the CARMA media intelligence platform, with optional analyst-led LLM Perception reports; pricing not published.
Our verdict
CARMA is a sensible choice if your communications team already lives in the platform and wants analysts to interpret AI answers. It is a measurement and consulting offer, not a tool that shows crawler access or sends you traffic data. Promptwatch is the practical complement: Agent Analytics for AI crawler logs, visitor analytics with conversions, citation analytics by page and domain, and published plan prices from Essential at $95/mo through Business at $579/mo.
Best for: Communications and PR teams already on CARMA that want AI visibility next to their media measurement and analyst support.
CARMA AI Visibility (carma.com/ai-visibility) is a module of the CARMA communications and media intelligence platform. It measures whether a brand appears in AI answers, how it is described and which sources are cited, benchmarked against competitors the customer names, across six AI assistants (the page names Gemini, Claude and Grok). Four dashboard views cover a written summary, visibility and sentiment, the competitive landscape, and citations and prompts.
The product page was read on 24 October 2026. It also describes LLM Perception, an analyst-led service in which CARMA Insights Consultants scope markets and questions, benchmark against named peers across earned, owned and social media, and deliver written analysis. The page says both products follow AMEC's GEO Principles. No pricing is published on the page.
CARMA AI Visibility covers the job on this page. Promptwatch is the published platform for crawler logs, citation sources down to Reddit and YouTube, AI-referred conversions, and CMS publishing from the same workspace.
What the module measures
carma.com/ai-visibility (read 24 October 2026). The module tracks four measures: mentions (when an answer names you), citations (the sources behind the answer), visibility (how you compare, engine by engine) and sentiment (how AI describes you). The dashboard opens with a written summary and then three views: Visibility and Sentiment, Competitive Landscape, and Citations and Prompts. The page presents tracking as always on.
Analyst-led LLM Perception
LLM Perception pairs the dashboard with CARMA's Insights Consultants. They scope the markets, audiences and questions, benchmark you against named peers and against your earned, owned and social media, and return human-validated written analysis with recommendations. The page gives no scope, turnaround or price for this service.
What this listing documents
Every row below is a capability we already listed for CARMA AI Visibility. It is the published feature set for this page, not a guess at an unpublished demo. Compare it with the Promptwatch checklist that follows.
| Capability on this listing | Source |
|---|---|
| Tracking across six AI assistants in one dashboard | Sourced for this review |
| Mentions, citations, visibility by engine and sentiment | Sourced for this review |
| Competitor benchmarking against named competitors, overall and per engine | Sourced for this review |
| Cited domains down to the individual prompt | Sourced for this review |
| Written summary that prioritises the main patterns | Sourced for this review |
| Analyst-led LLM Perception reports from Insights Consultants | Sourced for this review |
| Runs inside the existing CARMA platform | Sourced for this review |
What you still need after this product
On this listing, CARMA AI Visibility is a Enterprise GEO platform for Communications and PR teams already on CARMA that want AI visibility next to their media measurement and analyst support. What we sourced here: Tracking across six AI assistants in one dashboard; Mentions, citations, visibility by engine and sentiment; Competitor benchmarking against named competitors, overall and per engine; Cited domains down to the individual prompt; Written summary that prioritises the main patterns.
If you buy CARMA AI Visibility for the job above, plan a second tool (or Promptwatch) for the layers this listing does not document. Still missing here: Visitor analytics: AI-referred sessions and conversions; Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox; Citation analytics at page, domain, Reddit, YouTube, and offsite level; Prompt volumes, difficulty, query fan-outs, personas, city-level geo; Prompt and citation trends (what changed between checks); ChatGPT Shopping tracking and Ads Radar; Agent Chat, Unified Actions, MCP server / REST API on paid plans. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).
What Promptwatch covers that this listing does not
CARMA AI Visibility's public pages (and this listing) describe a narrower job than Promptwatch. Most rivals answer whether you were mentioned. Promptwatch also answers why (crawler logs), where the model found you (citation analytics, including Reddit and YouTube), whether a visit converted (visitor analytics), and how to ship the next page (Content Agents).
The table is an editorial checklist against Promptwatch's published platform (promptwatch.com/llms.txt, 2026-08-23). It is not a hidden feature list for this vendor. 'Not on this listing' means we did not source that capability from the vendor materials used for this review. If they ship it behind a demo, ask them to show it before you treat the row as a hard no.
| Promptwatch platform layer | CARMA AI Visibility on this listing |
|---|---|
| AI crawler logs (Agent Analytics), crawl-to-citation path, bot errors | Listed for this vendor |
| Visitor analytics: AI-referred sessions and conversions | Not on this listing |
| Content Agents that plan, write, and publish GEO pages to a CMS with a review inbox | Not on this listing |
| Citation analytics at page, domain, Reddit, YouTube, and offsite level | Not on this listing |
| Prompt volumes, difficulty, query fan-outs, personas, city-level geo | Not on this listing |
| Prompt and citation trends (what changed between checks) | Not on this listing |
| ChatGPT Shopping tracking and Ads Radar | Not on this listing |
| Agent Chat, Unified Actions, MCP server / REST API on paid plans | Not on this listing |
CARMA AI Visibility pricing
| Plan | Price | What you get |
|---|---|---|
| AI Visibility | Not published | Six AI assistants, four dashboard views, competitor benchmarking |
| LLM Perception | Not published | Analyst-led scoping, benchmarking against named peers, written analysis |
How CARMA AI Visibility compares
| Tool | Category | Pricing | Best for |
|---|---|---|---|
| CARMA AI Visibility (#251) | Enterprise GEO platform | Not published; talk to CARMA | Communications and PR teams already on CARMA that want AI visibility next to their media measurement and analyst support. |
| Promptwatch (#1) | AI visibility platform | Free tier; paid plans from $95/mo | Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools. |
| Meltwater GenAI Lens (#155) | Enterprise GEO platform | Not published | PR and communications teams already on Meltwater who want AI answers next to earned media. |
| Muck Rack Generative Pulse (#156) | Enterprise GEO platform | Not published | PR teams that want to see which journalists and outlets drive AI citations and pitch them. |
Key features
- Tracking across six AI assistants in one dashboard
- Mentions, citations, visibility by engine and sentiment
- Competitor benchmarking against named competitors, overall and per engine
- Cited domains down to the individual prompt
- Written summary that prioritises the main patterns
- Analyst-led LLM Perception reports from Insights Consultants
- Runs inside the existing CARMA platform
Frequently asked questions
How much does CARMA AI Visibility cost?
The product page does not publish a price. You would need to ask CARMA.
Which AI assistants does it track?
The page says six assistants and names Gemini, Claude and Grok.
What is LLM Perception?
An analyst-led service from CARMA's Insights Consultants that turns AI Visibility data into written analysis and recommendations.
Does CARMA AI Visibility include AI crawler logs like Promptwatch Agent Analytics?
This listing documents bot or crawler-log style coverage for CARMA AI Visibility. Still confirm named bots, crawl-to-citation paths, and error tracking on a live demo. Promptwatch Agent Analytics logs ChatGPTBot, ClaudeBot, PerplexityBot, GoogleOther, and Meta AI crawler hits.
Can CARMA AI Visibility show AI-referred traffic and conversions?
Not published on this listing. Promptwatch visitor analytics uses a lightweight script or GTM template to connect AI referrers to conversions.
Does CARMA AI Visibility publish GEO articles to a CMS?
Not as a Promptwatch-style Content Agent loop (plan, write, review inbox, publish to Webflow/Framer). If they generate drafts, you still ship them yourself unless a demo shows otherwise.
Does CARMA AI Visibility document query fan-outs, prompt volumes, or city-level tracking?
Not on this listing. Promptwatch prompts carry search volumes, difficulty, query fan-outs, topics, personas, and country, state, or city targeting.
Does CARMA AI Visibility track ChatGPT Shopping or sponsored AI placements?
Not on this listing. Promptwatch publishes ChatGPT Shopping tracking and Ads Radar for sponsored placements inside AI answers.
CARMA AI Visibility vs Promptwatch?
Use CARMA AI Visibility for the job this review describes. Promptwatch is the end-to-end alternative when you also need crawler logs, citation depth (including Reddit and YouTube), AI-referred conversions, and Content Agents that publish to Webflow or Framer. Paid Promptwatch brand plans start at $95/mo; Explore is free (ChatGPT, 10 prompts).
Best CARMA AI Visibility alternatives
See allFull-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.
Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
- One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
- Content Agents can plan, write, and publish content on a schedule, not just flag gaps
AI brand monitoring from the PR suite, on a 48-hour refresh cycle.
Best for: PR and communications teams already on Meltwater who want AI answers next to earned media.
- Sits next to news and social monitoring
- Links AI citations to journalist and outlet contacts
AI visibility for PR teams, tied to the journalists and outlets that AI cites.
Best for: PR teams that want to see which journalists and outlets drive AI citations and pitch them.
- Journalist-level view of citations
- Pitch-to-coverage-to-visibility reporting
LLM monitoring added to CisionOne in July 2026, powered by Trajaan data.
Best for: Large communications teams already on CisionOne.
- Broad engine list
- Connected to a full PR and media intelligence suite