Chooj review: pricing, features & alternatives
Ranked #65SEOBOB's Dutch GPT visibility tracker: ten daily prompts with sentiment, position and wording, 49 EUR excl. VAT, still early.
Our verdict
Chooj is a small, early Dutch tracker with two things going for it: it measures in Dutch and it records how the engines describe you, not just whether they do. Everything else says wait: ten prompts, two engines live, placeholder reviews and a price the page states two ways. If you are a SEOBOB client it is a natural add-on. Otherwise, Briljant is the more mature Dutch monitor, and Promptwatch is the Dutch-founded platform that publishes crawler logs, conversions and publishing on top.
Best for: Dutch freelancers and small businesses who want a simple daily check on whether ChatGPT and Gemini name them, in Dutch, from an agency they may already work with.
Chooj (chooj.nl) is a stand-alone AI visibility tracker from the Dutch SEO agency SEOBOB in Cuijk. It asks your ten most important questions every day and records whether your company is named, in which position, with what sentiment and in what exact wording, then shows share of voice against the competitors the engines name. It is built for Dutch SMEs and freelancers, with prompts in Dutch, and is also bundled into the SEOBOB Partnerschap package.
The headline price is 49 EUR/mo excl. VAT, repeated in the FAQ, although a spec card on the same page shows 29 EUR/mo. Coverage is also stated two ways: the header lists ChatGPT, Gemini, Google AI Mode and Google AI Overview, while the FAQ says only ChatGPT and Gemini are tracked daily today with other engines to follow. First results appear after about two minutes, with no sales call and card or debit payment.
Chooj is honest about being new: its testimonial and customer-logo blocks are placeholders. It is a Dutch-language starting point, not a platform. Promptwatch publishes the full stack from the same country.
What the page states
chooj.nl (reviewed 2026-09-12; no separate pricing page). The header and FAQ state Chooj is available as a stand-alone tool for 49 EUR a month excl. VAT, including daily checks on ChatGPT, Gemini, Google AI Mode and Google AI Overview, with sentiment, position and the exact wording used. A spec card lower on the page lists 4 models, 10 prompts per website adjustable daily, first results after 120 seconds, no sales call, and a price of 29 EUR a month excl. VAT. The FAQ, asked which models are tracked, says ChatGPT and Gemini daily with other engines coming soon.
Chooj is a product of SEOBOB (De Nieuwe Erven 3, Cuijk; founder Bob van Varik) and is also included in the SEOBOB Partnerschap package. The customer section reads 'wordt nog bekend' on every logo and the review block contains placeholder copy. We list those as facts about the page, not as criticism of the intent.
Early, and how far it is from a platform
The useful idea in Chooj is the wording. Knowing that Gemini calls you 'a budget option' while ChatGPT calls you 'the specialist' is more actionable than a mention count, and the daily share-of-voice view against 86 named competitors in the demo shows the shape of the Dutch answer landscape. For a small firm that just wants to know whether AI knows it exists, that is enough.
It is a long way from a platform. There is no API, no content workflow, no crawler-log view of AI bot hits, no crawl-to-citation path and no conversion attribution. Promptwatch, also founded in the Netherlands, publishes real-UI monitoring across ChatGPT, Gemini, Claude, Perplexity, Grok, Llama, DeepSeek, Mistral, Copilot and Google AI Overviews and AI Mode, Agent Analytics with named CDN integrations, visitor analytics with conversions and Content Agents to Webflow, Framer, and WordPress, with a free Explore plan for ten prompts on ChatGPT.
Chooj pricing
| Plan | Price | What you get |
|---|---|---|
| Stand-alone | 49 EUR/mo excl. VAT | Daily checks, 10 prompts per website, sentiment, position, wording; a spec card shows 29 EUR |
| SEOBOB Partnerschap | Bundled | Chooj included in the agency package; price on request |
How Chooj compares
| Tool | Category | Pricing | Best for |
|---|---|---|---|
| Chooj (#65) | AI visibility tracker | 49 EUR/mo excl. VAT (a spec card shows 29 EUR) | Dutch freelancers and small businesses who want a simple daily check on whether ChatGPT and Gemini name them, in Dutch, from an agency they may already work with. |
| Promptwatch (#1) | AI visibility platform | Free tier; paid plans from $95/mo | Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools. |
| Rankscale (#25) | AI visibility tracker | From $20/mo | Technical marketers who want the widest engine coverage per dollar and will tolerate credit math and a fast-changing UI. |
| LLM Pulse (#26) | AI visibility tracker | From €49/mo | Small teams and agencies that want transparent self-serve pricing and whole-team access without seat fees — at weekly cadence. |
Key features
- Daily checks on ChatGPT and Gemini (live per the FAQ); Google AI Mode and AI Overview listed on the header as tracked models
- 10 prompts per website, adjustable daily; Dutch-language prompts for the Dutch market
- Mentions, position, sentiment and the exact wording used to describe your brand
- Share of voice over 30 days and a count of unique competitors named
- Stand-alone tool or part of the SEOBOB Partnerschap package
Frequently asked questions
Which AI models does Chooj track today?
Per the FAQ on the page, ChatGPT and Gemini daily, with other engines coming soon. The header also lists Google AI Mode and Google AI Overview. Promptwatch monitors both Google surfaces and the major chat engines today.
What does Chooj cost?
The header and FAQ say 49 EUR a month excl. VAT; a spec card on the same page says 29 EUR. Check the price at signup.
Does Chooj have crawler logs or conversion tracking?
No. It tracks mentions, position, sentiment and wording. It does not publish AI crawler logs or visitor analytics that attribute AI-referred sessions to conversions. Promptwatch publishes both.
Best Chooj alternatives
See allFull-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.
Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
- One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
- Content Agents can plan, write, and publish content on a schedule, not just flag gaps
AI rank tracking with site audits scored for generative-engine readability.
Best for: Technical marketers who want the widest engine coverage per dollar and will tolerate credit math and a fast-changing UI.
- Audit layer at a tracker price
- Very accessible entry cost
Bootstrapped Barcelona tracker with honest pricing, unlimited seats, and MCP on every plan.
Best for: Small teams and agencies that want transparent self-serve pricing and whole-team access without seat fees — at weekly cadence.
- Genuinely transparent: published pricing, 14-day trial, unlimited seats everywhere
- Bootstrapped and profitable — no VC burn-rate risk, unlike much of the category
YC-backed tracker with daily 600-prompt volume and a built-in content engine.
Best for: Teams that want maximum daily answer volume plus content production in one tool — and accept betting on a lightly-funded startup with zero review footprint.
- Best per-answer economics in the category: ~108,000 answers/mo at $599
- Daily cadence on everything, not weekly