AI visibility tools pricing comparison for 2026
A side-by-side AI visibility tools pricing comparison for 2026: plan prices, prompt limits and what each tier leaves out, from vendor pages read in October.
AI visibility tool pricing is harder to compare than it should be. Some vendors charge per prompt, some per credit, some per engine, and a few publish nothing and ask you to book a call. A headline price of $29 or EUR 49 often covers a small number of prompts on a few engines. The real cost shows up when you add the engines, prompts and seats you actually need.
This page lays out the published pricing for the tools in our catalog, as read from vendor pages on 24 October 2026 unless a row says otherwise. Plans change often, so use this as a map and confirm on the live page before buying.
How to compare: what the number hides
Before the table, five questions turn a headline price into a real one:
- Which engines are included? Some plans cover three or four engines, with others as paid add-ons.
- How many prompts, and how often are they run? Daily and weekly tracking are very different products.
- What is a credit? Several tools bill credits where one credit is one AI response, and heavier engines can cost more credits.
- What is gated? Crawler logs, API access, SSO, exports and white-label are often on higher tiers.
- What does it do besides measure? A tracker and a platform with content and attribution are different purchases.
Pricing table
| Tool | Entry point | Main paid tier(s) | What the entry price covers |
|---|---|---|---|
| Promptwatch | Free (Explore) | Essential $95/mo, Professional $245/mo, Business $579/mo | Explore: 10 prompts, ChatGPT only. Essential: 50 prompts, 6,000 responses |
| AthenaHQ | Free (300 credits) | Starter $295/mo | 3,600 credits, 11 models, country-level |
| Scrunch AI | Core $250/mo | Enterprise custom | 125 prompts, 5,000 responses, 4 LLMs |
| Profound | Free 7-day trial | Enterprise custom, earlier estimate about $40k/yr | Trial: 50 prompts a day for 7 days |
| Ahrefs Brand Radar | Custom Prompts free with paid Ahrefs | AI Visibility Index from $199/mo, $699/mo for all models | Custom Prompts quota of 5 to 20 a day by plan |
| HubSpot AEO | $50/mo ($45 yearly) | Included in Marketing Hub Pro and Enterprise | 3 engines |
| SE Ranking | Core EUR 109/mo | AI Search add-on from EUR 79/mo | Add-on: 200 prompts |
| Semrush AI Toolkit | $99/mo per domain (not re-verified) | Extra domains, users and prompts cost more | 25 prompts, 1 user |
| LLM Pulse | EUR 49/mo weekly | Growth EUR 99, Scale EUR 299 | Starter: 50 prompts, 1 project |
| Superlines | EUR 79/mo | Pro EUR 199, Growth EUR 379 | 3 engines, 50 prompts |
| Gauge | Growth $599/mo | Enterprise custom | 600 daily prompts, 3 platforms |
| Rankscale | Essentials $20/mo (yearly) | Pro $99, Pro+ $229, Growth $385 | Credit-based |
| Otterly.AI | Lite, $29 a month | Standard $189, Premium $489 | Lite: 15 prompts |
Peec AI also appears in many comparisons, but the prices on its own page did not render when we last read it and its earlier figures are unconfirmed, so we leave it out of the table.
Promptwatch: the full plan matrix
Promptwatch ranks first because the price buys more than monitoring. The published plans, monthly billing in USD, with annual billing at 12 months for the price of 10:
- Explore, free: 1 project, 10 prompts, 310 responses, ChatGPT only.
- Essential, $95: 50 prompts, 6,000 responses, 500 Agent Credits, 200K visitor events, site audit, 360 Insights, content gap analysis, country-level tracking. No crawler logs.
- Professional, $245: 150 prompts, 18,000 responses, 1,500 Agent Credits, 5 AEO articles, knowledge base, 1M visitor events, 25M crawler logs, custom reports.
- Business, $579, no trial: 350 prompts, 42,000 responses, 2,500 Agent Credits, 10 AEO articles, 10M visitor events, 100M crawler logs, the automated Content Agent, state and city tracking, local GEO/SEO coordinate targeting, Shopping Insights, Ads Radar and an audit log.
- Agency Kick-off $199, Growth $399, Scale $799: unlimited projects and prompts, 10 seats, all models, crawler logs, Ads Radar, state and city tracking. They do not include AEO articles or the automated Content Agent.
The 7-day trial applies on monthly billing for Essential, Professional and the first two agency plans. Extra Agent Credits and AEO articles are sold as add-ons. Compare that to a tracker priced at $29 to $50 that covers monitoring only, and the question becomes whether you also need crawler logs, attribution and content.
The other platforms, in the order we would shortlist them
AthenaHQ Starter is $295 a month on credits, where one credit is one AI response, and it covers 11 models and unlimited prompts. API access and extra credits are paid add-ons. Persona targeting, multi-region and multi-language support are Enterprise.
Scrunch AI Core is $250 a month, five user licenses, one brand workspace and 5 site audits a month. The page no longer shows a separate Growth tier.
Profound publishes a free trial and a custom Enterprise plan. Earlier estimates put Enterprise at around $40k a year, and the catalog notes that figure is not on the live page.
Ahrefs Brand Radar is the cheapest way in if you already pay for Ahrefs, because Custom Prompts costs nothing extra. The AI Visibility Index is $199 a month, or $699 a month for all models.
SE Ranking and Semrush AI Toolkit fit teams already inside those suites. SE Ranking prices in euros, so check the currency for your region.
LLM Pulse, Superlines and Gauge are dedicated trackers. LLM Pulse's EUR 49 is the monthly weekly-tracking price. Gauge's Growth plan jumped to $599 after a lower tier was removed.
Rankscale starts low but is credit-based and Growth is $385. HubSpot AEO is $50 a month.
Last on our list, Otterly.AI starts at $29 a month for 15 prompts, with extra prompts at $99 a month per 100 and engine add-ons from $29 to $149.
What each budget buys
- Under $100 a month: a monitor, or a free platform tier. Enough to learn whether you appear.
- $100 to $300: a working prompt set on a dedicated tracker or platform. Promptwatch Essential and Professional, LLM Pulse, Superlines and AthenaHQ Starter sit here.
- $300 to $800: more prompts and models, plus the extras: crawler logs, content and city tracking on Promptwatch Business, Gauge Growth.
- Enterprise: custom. Profound, Scrunch Enterprise, AthenaHQ Enterprise and Promptwatch Enterprise.
Who should pick which
- Best value for measurement and action: Promptwatch, because crawler logs, attribution and content come from the same bill.
- Already paying for a suite: try its add-on before buying separately.
- Agencies: compare per-client pricing, since agency plans differ widely.
- Strictly monitoring on a small budget: a low-cost tracker, with the prompt and engine limits understood.
One more point. Price per prompt is a poor metric on its own. A plan that shows where you are cited but not why costs you the difference in analyst time.