Best tool to track brand sentiment in AI responses (2026 comparison)
Which platforms score how ChatGPT, Gemini and Perplexity describe your brand, and which show why. A ranked sentiment tool comparison with sourced pricing.
Mentions are only half the story. An AI answer can name your brand and still describe it as pricey, outdated or "fine for beginners," and that framing shapes the buyer's shortlist. Sentiment tracking for AI responses scores how a model talks about you across many prompts and models, then lets you see the trend. Several tools offer it, but they differ in what happens after the score: some stop at a number, others show which sources shaped the opinion and help you change it.
What good sentiment tracking needs
Before the ranking, here is the checklist we used:
- A per-response score, not only an aggregate, so you can read the answers behind the number.
- Coverage of the models your buyers use: ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot.
- Daily runs, because one run can swing on wording.
- Competitor comparison, since sentiment is relative.
- A way to trace the opinion to its source: which pages and domains the model cited when it said it.
- A path to act on negative framing.
The last two points separate the field. Knowing that sentiment dipped is useful. Knowing that a single outdated review page drives the dip is what lets you fix it.
The ranking
1. Promptwatch
Promptwatch scores sentiment on every tracked response from 1 to 100 and adds a weekly AI summary of how the picture changed. Sentiment sits next to Visibility Score, Share of Voice and Position in Answer, and a Brand Book lets you define what counts as a mention. The real advantage is what surrounds it. Citation analytics shows the exact pages and domains behind each response, including Reddit, YouTube and LinkedIn citation reports and offsite mentions where your brand is named without a link. You can filter by model, country and prompt, then compare two periods side by side.
From there the platform acts on the finding. The Action Board produces a prioritized to-do list, and the Content Agent (Business plan) can write against gaps with a review inbox in front. Explore is free (10 prompts, ChatGPT only). Essential is $95 a month, Professional $245 and Business $579. Agency plans start at $199 for Kick-off. Real-UI monitoring covers ChatGPT, Google AI Overviews, Google AI Mode, Copilot, Gemini, Perplexity and Meta AI. Models such as Claude and DeepSeek are tracked through their APIs.
2. AthenaHQ
AthenaHQ rolls tracking into a GEO score that includes sentiment analysis, then routes gaps into an Action Center with assignable tasks. Starter is $295 a month with 3,600 credits, where one credit equals one AI response, and covers 11 models. Credits are the catch: heavy prompt sets can burn through them, so estimate your monthly responses first. It has no crawler analytics.
3. Scrunch AI
Scrunch AI lists sentiment analysis alongside site audits, competitor benchmarking and AI bot traffic reporting. Core is $250 a month for 125 prompts and 5,000 responses on four LLMs (ChatGPT, Perplexity, Google AI Overviews and Copilot). More engines require Enterprise.
4. Profound
Profound is enterprise software that sells marketing agents, with answer-level analytics as one part. Earlier estimates put Enterprise around $40k a year, and the public page offers a short free trial. It suits large teams with a broader mandate than sentiment.
Also worth knowing: simple trackers
Otterly.AI and Peec AI both include sentiment in their prompt tracking. Otterly lists Lite at $29 a month for 15 prompts. Peec's pricing could not be re-verified, so check its page. Both are monitoring tools: they report the score, not the route to change it.
Side by side
| Tool | Sentiment | Citation sources | Crawler logs | Content tools |
|---|---|---|---|---|
| Promptwatch | Per response, 1 to 100, weekly summary | Page and domain level | Yes, from Professional | Yes |
| AthenaHQ | Within GEO score | Enterprise citation engine | No | Action Center, optimization agent |
| Scrunch AI | Sentiment analysis | Competitor and audit views | Bot traffic reporting | Agent Experience Platform |
| Profound | Answer-level analytics | Yes | Agent Analytics | Marketing agents |
Who should pick which
- You want to measure and fix in one place: Promptwatch. Sentiment, the cited sources behind it and the content workflow share one workspace.
- You have a team that works an action queue every day: AthenaHQ, if you can live with credit billing.
- You need audits and crawler-side serving for a content-heavy site: Scrunch AI.
- You run enterprise marketing and want agents more than a tracker: Profound.
Limits worth stating
Sentiment scores are model-generated judgments, so treat them as directional. A shift of a few points between runs is noise. Look for sustained moves across a stable prompt set, and read the underlying answers before you act. No tool can make a model describe you more kindly on demand. What you can do is find the sources behind negative framing, correct or outrank them, and watch whether the score follows over the next weeks.