How do I track if my brand is being mentioned by ChatGPT or Perplexity?
Track brand mentions in ChatGPT and Perplexity with a fixed prompt set, repeat runs and the right tool. We compare Promptwatch, AthenaHQ, Scrunch AI and others.
You can check by hand for a day, but tracking means running the same questions repeatedly, recording who is named and watching the trend. Doing that across ChatGPT and Perplexity at any scale needs a tool. This guide covers the manual method, what a good tracker should measure and how the main options compare.
The manual method, and where it breaks
Open ChatGPT and Perplexity, ask ten questions a buyer would ask, and write down which brands appear. That is a valid first look, and it costs nothing. It breaks for three reasons. Answers change between runs, so one check proves little. Personalization, location and phrasing shift results. And nobody keeps up a manual log for 50 prompts across two engines, every day.
What to track
Choose a prompt set before choosing a tool. Include category prompts ("best X for Y"), comparison prompts ("X versus Y"), problem prompts ("how do I fix Z") and brand prompts that name you. Tag them by topic and intent so you can see where you are strong.
Then measure four things:
- Mention rate: how often your brand is named across the set.
- Position: whether you are first, third or last in the list.
- Sentiment: how the answer describes you.
- Citations: whether your pages are used as sources.
Mentions without citations tell you about awareness. Citations tell you which pages work and send visits.
How to read the results
Look at trends over weeks. A single drop means little. Compare against two or three named competitors, since share of voice is relative. Break results down by engine, because ChatGPT and Perplexity often disagree.
Tools compared
| Tool | Engines and tracking | Extras | Starting price (from our catalog) |
|---|---|---|---|
| Promptwatch | All active models incl. ChatGPT Search, Perplexity, Gemini, Google AI Overviews and AI Mode, Copilot; daily prompt panels | Citation analytics, IP-verified crawler logs, visitor analytics with conversions, content tools | Free Explore plan (ChatGPT only, 10 prompts); paid from $95/mo |
| AthenaHQ | 11 models on Starter, credit-based | GEO score, Action Center | Starter $295/mo |
| Scrunch AI | 4 LLMs on Core incl. ChatGPT and Perplexity | Site audits, bot traffic reporting | Core $250/mo |
| Profound | Up to nine engines on Enterprise | Prompt Volumes, marketing agents | Enterprise custom (earlier estimate about $40k a year); free 7-day trial |
| LLM Pulse | 5 engines on every plan, weekly cadence by default | AI traffic analytics, unlimited seats | From 49 EUR/mo (weekly tracking) |
| Rankscale | Multi-engine, credit-based | Page audits | From $20/mo |
| HubSpot AEO | ChatGPT, Perplexity, Gemini | Recommendations | $50/mo |
| Ahrefs Brand Radar | Modeled prompt index plus Custom Prompts | Inside Ahrefs | Index from $199/mo |
Watch the units. AthenaHQ counts credits (one credit equals one AI response). Rankscale uses credits that vary by engine. LLM Pulse's 49 euros is the weekly monthly price, and daily tracking costs more. Scrunch AI notes weekly data refreshes in reviews. Compare cadence as carefully as price.
What sets Promptwatch apart
Promptwatch runs prompt panels daily per model, country and language, and reports Visibility Score, Share of Voice, Sentiment and Position in Answer. It monitors the live-search platforms (ChatGPT Search, Google AI Overviews, Google AI Mode, Microsoft Copilot, Gemini, Perplexity, Amazon Alexa and Meta AI) through their real UIs. Claude, DeepSeek, Mistral and Grok are tracked via API.
The difference from a pure tracker is what happens after the mention count. Citation analytics shows which pages were cited, Agent Analytics shows whether AI crawlers (OAI-SearchBot, PerplexityBot and others) visited those pages, and visitor analytics shows AI-referred visits and conversions. A Brand Book lets you decide what counts as a mention, which helps if your brand name is a common word.
Start with the free Explore plan to see if you are present in ChatGPT. Every paid plan includes all active models, with Essential at $95 a month, Professional at $245 and Business at $579. Crawler logs start on Professional.
Who should pick which
- Want tracking plus the why and the fix: Promptwatch.
- Prefer an action queue and accept credit billing: AthenaHQ.
- Content-heavy site that wants a crawler-serving layer: Scrunch AI.
- Enterprise program with a budget to match: Profound.
- Already in HubSpot or Ahrefs and want a first signal: those add-ons.
- Small budget, weekly cadence is fine: LLM Pulse or Rankscale.
Limits to remember
Mention tracking measures a sample of prompts, not every question anyone asks. Variation between runs is normal, so use trends. And a tracker cannot make an engine mention you. It shows where you stand and where to act.