Promptwatch vs Scrunch AI: feature-by-feature comparison from Core to Enterprise (2026)
Promptwatch vs Scrunch AI on 30 sourced rows: engines, personas, crawler logs, conversions, publishing and API access, with pricing worked out for a 100-prompt team.
Promptwatch and Scrunch AI get compared because both go further than a mention counter. Scrunch's $250 Core plan already reports AI bot traffic, generates content for prompts no page answers, and gives you a persona and a limited fan-out view. Its Enterprise plan adds AXP, which serves AI agents a lighter, optimized version of your pages. Promptwatch starts lower, at $95 a month, and spreads its depth across four brand plans: crawler logs from Professional, then automated publishing, city-level tracking and hourly runs from Business.
So the question is less "which one tracks AI answers" than "which rows do you get on the plan you can actually buy". This comparison uses Scrunch's pricing page and homepage as captured on November 6, 2026, its Monitoring, Agent Traffic and llms.txt pages as read on November 8, and Promptwatch's documentation and pricing page as re-checked on November 4. Where Scrunch's pages don't mention a feature, we write "Not listed", not "no". To see five more tools on the same grid, read our Scrunch AI alternatives compared feature by feature.
Scrunch's Monitoring & citations page, captured November 8, 2026.
Quick verdict
Pick Scrunch AI if you want AXP and can sign an Enterprise contract, or if Core's four engines cover where your buyers ask and you mainly need bot traffic and content suggestions in one place. Pick Promptwatch if you need Gemini, Claude, AI Mode or Meta AI without Enterprise, want conversions and Search Console data next to visibility, or plan to pull the data out through an API, MCP or Looker Studio. For most teams past a first pilot, that second list decides it.
At a glance
| Promptwatch | Scrunch AI | |
|---|---|---|
| Price | Essential $95/mo, Professional $245, Business $579, Enterprise custom; agency plans $199, $399, $799 | Core $250/mo; Enterprise custom; billing period not stated |
| Entry allowance | Essential: 1 project, 50 prompts, 6,000 responses a month | Core: 1 brand workspace, 125 prompts, 5,000 responses a month |
| Engines | Every paid plan can track any of the supported engines | Core: ChatGPT, Perplexity, Google AIO, Copilot. Enterprise: 9 |
| Trial | 7-day free trial on all six self-serve plans; free AI Visibility Report | 7-day free trial on Core; free AI visibility audit |
| Seats | Unlimited on every paid plan | 5 user licenses on Core; custom on Enterprise |
Full feature comparison
| Feature | Promptwatch | Scrunch AI |
|---|---|---|
| Tracking | ||
| Engines on the entry plan | Any supported engine. Real UI: ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, Alexa, Meta AI. Via API: Claude, DeepSeek, Mistral, Grok and more | ChatGPT, Perplexity, Google AIO, Copilot |
| Engines only on the top tier | None | Claude, Gemini, Meta AI, Google AI Mode, Grok (Enterprise) |
| Prompt research | Prompt Volumes: volume, difficulty and citation rate | AI Search Trends with approximate volumes (3 topics on Core); difficulty not listed |
| Query fan-outs | Exact sub-queries per model | Limited on Core; included on Enterprise |
| Personas | Yes, with stacking and Persona Insights | 1 on Core, custom on Enterprise; sentiment per persona |
| Location | Country on every paid plan; state/city and coordinates from Business | 1 country on Core, unlimited on Enterprise; state/city not listed |
| Tracking frequency | Daily; every 12, 6 or 1 hours on Business | Not listed |
| Citations and brand | ||
| Page-level citations | All Citations, URL Positions, Citation Trends | Top cited domains and URLs, citations by owner, citation movement |
| Social citation reports | Reddit, YouTube, LinkedIn, Instagram | Partial: a "Social" owner segment |
| Track a specific URL | Page Tracker, including competitor URLs | Partial: per-URL view of your own pages; competitor URLs not stated |
| Sentiment and claim-level narrative | Brand Narrative on every plan | Sentiment on Core, by persona and topic; claim level not listed |
| Fact checking against your own pages | Fact Check, Business and up | Not listed |
| Crawlers and traffic | ||
| AI crawler logs | Agent Analytics, Professional and up | AI Agent / Bot Traffic on Core |
| IP verification, crawl-to-citation, errors | Yes, all three | Partial: training, indexing and retrieval split; the three not listed |
| AI-referred visits and conversions | Visitor Analytics on every plan | Not listed (human vs bot split shown) |
| Search Console and Bing | Both, in Search Insights | Not listed |
| Content and action | ||
| Action queue | Action Board with a weekly Discovery agent | Insights & Recommendations; Signals |
| Conversational agent | Agent Chat on every paid plan | Partial: Explorer BI layer; conversation via MCP (Enterprise) |
| Content generation | AEO articles from Professional (5/mo) | Basic on Core, Advanced on Enterprise |
| CMS publishing | WordPress, Webflow, Framer; automated Content Agent on Business | Not listed |
| Content refresh | Content Refresh suggestions | Partial: 1 page optimization a month on Core |
| Site audit | Weekly, 21 checks, 1,500 pages on Essential | 5 audits a month and a 25-page site map on Core |
| Agent-optimized pages for AI crawlers | Not in Promptwatch's documentation | AXP, Enterprise only |
| Commerce, integrations and admin | ||
| Shopping tracking | ChatGPT Shopping and Alexa, Business | Product Observability, Enterprise only |
| Ads inside AI answers | Ads Radar, Business and every agency plan | Not listed |
| MCP server and REST API | Both on every paid plan | Enterprise only |
| Looker Studio | From Professional | Enterprise only |
| PDF and scheduled reports | PDF of any dashboard; 10 scheduled reports | Reporting dashboard; exec reporting on Enterprise; PDF not listed |
| Security | ISO/IEC 27001, GDPR; SSO on Enterprise | SOC 2 Type II; Google SSO on Core; SAML/OIDC on Enterprise |
| Coding agent visibility | Codex, Claude Code, OpenCode | Not listed |
Sources: Scrunch pricing page and homepage captured November 6, 2026; Scrunch Monitoring, Agent Traffic and llms.txt pages read November 8, 2026; Promptwatch llms.txt, ai-agent-instructions and pricing page checked November 4, 2026.
Pricing side by side
Scrunch's pricing page, captured November 6, 2026.
Take one realistic team. It tracks 100 prompts on exactly Core's four engines (ChatGPT, Perplexity, AI Overviews and Copilot), checks them daily in one country, and has six people who want a login. We assume one response is one engine's answer to one prompt. Over a 30-day month that is 12,000 responses.
On Scrunch, Core fits the prompt count, since 125 is the cap. The response count doesn't fit. Each full run is 400 responses, so 5,000 a month buys about 12 runs, or one every two to three days. To check daily you would cut the list to about 40 prompts. Six people also exceeds Core's five licenses, and the captured page doesn't show what an extra license costs.
Promptwatch's pricing page, captured November 6, 2026.
On Promptwatch, Essential stops at 50 prompts, so this team lands on Professional at $245 a month, or $2,450 a year on annual billing. It allows 150 prompts and 18,000 responses, which runs the whole list daily with 6,000 responses spare. All six people get seats. The same plan includes 25M crawler logs, 1M visitor events, 5 AEO articles, Looker Studio, and MCP and API access at 2,000 requests an hour.
Now change one thing: the team swaps Copilot for Gemini. On Scrunch, Gemini is in the Enterprise column, so the plan becomes a custom quote. On Promptwatch nothing changes, because every paid plan can track any of the supported engines. The same happens if the team wants its data in Looker Studio or reachable through an API. Both sit on Scrunch Enterprise and on Promptwatch Professional.
At the low end the trade is closer. Essential at $95 has no crawler logs and no AEO articles, while Core at $250 has bot traffic and basic content generation. Core also allows more prompts (125 against 50), though fewer responses (5,000 against 6,000). If you're comparing entry plans, compare Core with Professional, which costs $5 less.
Where Scrunch AI genuinely wins
AXP is the clearest one. Scrunch's Agent Experience Platform observes what agents do on your site and delivers token-light, AI-optimized pages to them "without disrupting the human experience", in Scrunch's words. Nothing in Promptwatch's documentation serves alternate pages to crawlers. It is Enterprise only, but if that capability is on your roadmap, Scrunch has it and Promptwatch doesn't.
Scrunch's Agent Traffic page, captured November 8, 2026.
Bot traffic on the entry plan is the second. Core includes AI agent and bot traffic, split by model and by training, indexing and retrieval bots, with the retrieval visits tied to real prompts. Promptwatch's crawler logs start on Professional at $245, so the price points match, but on Promptwatch's cheapest plan you don't get them at all.
Core also bundles basic content generation that targets prompts no page answers, one persona, a limited fan-out view and five site audits a month. That is a fuller starting plan than Essential, for $155 more. Scrunch lists SOC 2 Type II, plus Google SSO on Core, where Promptwatch lists ISO/IEC 27001 and keeps SSO on Enterprise. If your security questionnaire asks for SOC 2 by name, Scrunch answers it directly. And Scrunch is now a Sitecore company, which may matter to teams already running Sitecore.
What Scrunch AI is missing
Engines outside Enterprise
Claude, Gemini, Meta AI, Google AI Mode and Grok are all Enterprise only on Scrunch. That leaves Core blind to Google's own assistant, to Google's AI Mode results and to Meta AI. A team on Core can't tell whether a competitor is winning in Gemini, because Core never asks. Promptwatch puts every supported engine on every paid plan, with real-UI monitoring for Gemini, AI Mode and Meta AI and API tracking for Claude and Grok.
Promptwatch's prompt tracking page, captured November 8, 2026.
Traffic, conversions and search data
Scrunch's Agent Traffic page shows a human vs bot visitor split, but AI-referred conversions aren't described, and Search Console and Bing data aren't listed. In practice a Core user can show that bots visit and that the brand appears, but not that an answer sent someone who signed up. Promptwatch's Visitor Analytics, on every plan, counts AI-referred visits and conversions through a script, a GTM template or the WordPress plugin. Search Insights overlays Google Search Console and Bing Webmaster clicks on the AI crawl and citation data for each page.
Crawl evidence you can act on
Scrunch lists bot visits by model, type and page. It doesn't list IP verification, a crawl-to-citation link or crawl error tracking. Without them, a spoofed user agent can inflate the bot numbers, and you can't tell whether a page wasn't cited because the bot never fetched it or because it fetched it and preferred another source. Promptwatch's Agent Analytics (Professional and up) verifies bots against operator IP ranges, gives each page a citation rate, and explains failed crawls.
Publishing the content it writes
Core generates content, but Scrunch's pages describe no CMS publishing step. Its llms.txt news titles mention shipping inside SitecoreAI and Zapier workflows, which isn't the same as publishing a draft to your site. Promptwatch publishes to WordPress, Webflow and Framer, as draft or live. On Business, the Content Agent plans, writes and publishes on a schedule through a review inbox, then follows each page through crawls, citations and AI traffic.
Personas and location depth
Core covers one persona, one country and one language, and Scrunch doesn't list state, city or coordinate targeting on any plan. Promptwatch supports persona stacking and compares each persona against the general audience in Persona Insights. Country tracking is on every paid plan, state and city start on Business, and coordinate targeting (20 m to 5 km) is on Business, Agency Scale and Enterprise.
Promptwatch Persona insights, from the Promptwatch changelog. Example project data.
Data access below Enterprise
The MCP server, Query API, Advanced API and Looker Studio connector are all Enterprise only on Scrunch. Promptwatch puts a hosted MCP server with 110+ read and write tools and the REST API on every paid plan, and Looker Studio on Professional. Smaller rows add up too. Hourly tracking, Ads Radar, Fact Check, Brand Narrative, per-network social citation reports and coding-agent visibility aren't listed for Scrunch.
Who should pick which
- Pick Scrunch AI if AXP is on your roadmap and Enterprise is within budget.
- Pick Scrunch AI if Core's four engines match where your buyers ask, a single country is enough, and SOC 2 is a hard procurement line.
- Pick Promptwatch if Gemini, Claude, AI Mode or Meta AI matter and you don't want an Enterprise contract to see them.
- Pick Promptwatch if you have to tie AI visibility to visits, conversions and Search Console data.
- Pick Promptwatch if analysts, agents or Looker Studio need the data through MCP or the API.
Our verdict
Scrunch AI has a genuine edge in AXP and a well-stocked entry plan, and that's why it belongs on the shortlist. Promptwatch wins the row count because it puts on self-serve plans what Scrunch keeps on Enterprise or doesn't list: the five engines Core leaves out, conversions, Search Console and Bing data, CMS publishing, personas and location below country level, and MCP and API access. The row that decides it for most teams is the engines. If buyers ask Gemini and Core never checks it, the dashboard can't show the gap. Start the 7-day free trial on Professional, add Gemini and Claude to a monitor with your Scrunch prompt list, and compare the two for a week before renewing.
FAQ
Is Promptwatch cheaper than Scrunch AI?
At list price, Essential ($95 a month) is cheaper than Core ($250), but it leaves out crawler logs and AEO articles. Like for like, Professional ($245) matches Core's bot traffic and content features and adds more responses, unlimited seats and every supported engine.
Does Scrunch AI track AI crawlers?
Yes. Core includes AI agent and bot traffic, split into training, indexing and retrieval bots. IP verification, a crawl-to-citation link and crawl error tracking aren't listed on Scrunch's pricing or product pages (checked November 2026). Promptwatch lists all three from Professional.
Which engines does Scrunch Core track?
Four: ChatGPT, Perplexity, Google AI Overviews and Copilot. Claude, Gemini, Meta AI, Google AI Mode and Grok are on Enterprise.