Scrunch AI alternatives compared feature by feature: six tools on one grid (2026)
Six Scrunch AI alternatives compared on engines, location, crawler data, conversions, publishing and API access, from vendor pages captured in November 2026.
Scrunch AI sells to marketing teams that want to see how AI engines describe their brand and then change what those engines read. Its pricing page says it is trusted by 500+ brands and agencies, and its llms.txt says Scrunch is now a Sitecore company. The one self-serve plan has real substance. Core costs $250 a month and includes AI agent and bot traffic, sentiment analysis, insights and recommendations, basic content generation, one persona and a limited view of query fan-outs, with a 7-day free trial. On Enterprise, the Agent Experience Platform (AXP) serves token-light versions of your pages to AI agents without changing what people see. Nothing else on this list does that.
The reasons teams look elsewhere are printed on the same pricing page. Core tracks four LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. Claude, Gemini, Meta AI, Google AI Mode and Grok only appear in the Enterprise column. Core also stops at 125 prompts, 5,000 responses a month, one country, one language, five competitors and five user licenses, and API access, the MCP server and Looker Studio are Enterprise only. Some rows are simply absent. We found no AI-referred conversion tracking, no Search Console or Bing data, no CMS publishing and no stated tracking frequency on Scrunch's pricing or product pages (checked November 2026).
Scrunch's pricing page, captured November 6, 2026.
Six alternatives go on the same grid below, each checked against its own pricing or product pages from November 6 and 8, 2026. If you are already down to two tools, our Promptwatch vs Scrunch AI feature-by-feature comparison runs 30 rows head to head and works through the pricing for a 100-prompt team.
Quick verdict
Promptwatch is the one to evaluate first. Every paid plan can track any of the supported engines, so the five models Scrunch keeps on Enterprise are available from $95 a month, and the API, MCP server, conversion tracking and CMS publishing all sit on self-serve plans with listed prices. AthenaHQ is the cheapest route to Claude, Gemini, AI Mode and Grok on a first paid plan, if you can live with credits. Goodie AI comes closest on breadth and adds claim checking, at a higher price per tier. Profound suits enterprise buyers who want a marketing-agent program and accept a sales-led price. Rankscale is for technical teams on a tight budget who want hourly runs. LLM Pulse has the lowest published entry price, as long as weekly data is enough.
The comparison table
| Tool | Best for | Starting price | What it doesn't list |
|---|---|---|---|
| Promptwatch | Teams that have to explain and grow AI visibility, not only report it | $95/mo (Essential), 7-day free trial | No free plan; crawler logs and AEO articles start on Professional ($245/mo); SOC 2 not listed (ISO/IEC 27001 instead) |
| AthenaHQ | Teams that want 11 models on the first paid plan | Free Essential tier; Starter $295/mo | Query fan-outs, crawler logs and an MCP server not listed; personas on Enterprise only |
| Goodie AI | Brands focused on claim accuracy and shopping visibility | Core $295/mo, 7-day free trial | Query fan-outs, CMS publishing and ads tracking not listed; Claude on Enterprise only |
| Profound | Enterprises buying a marketing-agent program | Free 7-day trial; Enterprise custom | No plan prices; API, exports and ChatGPT Shopping on Enterprise only |
| Rankscale | Budget teams that want hourly runs on every engine | €17/mo (Essentials, yearly only); Pro €99/mo | Content generation (its facts page says it doesn't generate text), personas, CMS publishing |
| LLM Pulse | Small teams happy with weekly reporting | €49/mo (Starter, weekly tracking) | Personas and CMS publishing not listed; crawler logs from Scale (€299/mo) |
| Scrunch AI (reference) | Content-heavy sites interested in agent-facing pages | Core $250/mo, 7-day free trial | Five engines, API, MCP and Looker Studio on Enterprise only; conversions, Search Console/Bing and CMS publishing not listed |
Prices and plan details come from each vendor's pricing page as captured on November 6, 2026, plus product pages and llms.txt files read on November 8. Rankscale and LLM Pulse showed euro prices to a visitor in the Netherlands, so we quote them in euros. Promptwatch's figures are from its own documentation and pricing page, re-checked November 4.
1. Promptwatch: the Enterprise rows on self-serve plans
Most of Scrunch's gaps line up with features Promptwatch puts on plans you can buy without a sales call. Start with engines. Every paid Promptwatch plan can track any of the supported engines. It monitors the real interfaces of ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Microsoft Copilot, Amazon Alexa and Meta AI, and tracks Claude, DeepSeek, Mistral and Grok through their APIs. That covers all five models Scrunch holds back for Enterprise, from Essential at $95 a month. It also tracks what the coding agents Codex, Claude Code and OpenCode recommend, which matters if you sell to developers.
Promptwatch model picker, from the Promptwatch changelog. Example project data.
Location is the next gap. Country tracking is on every paid plan. State and city tracking starts on Business ($579 a month), and so does Local GEO/SEO targeting, which pins a monitor to exact coordinates within 20 m to 5 km so ChatGPT, AI Overviews and AI Mode answer as if the question came from that spot. Personas support stacking, and Persona Insights draws a radar per persona against the general audience. Scrunch Core gives you one country and one persona, and state, city and coordinate targeting aren't listed on any Scrunch plan.
Promptwatch Local GEO/SEO targeting, from the Promptwatch changelog. Example project data.
Crawler data is not a yes-or-no row, because Scrunch Core does report bot traffic. The difference is depth. Promptwatch's Agent Analytics, from Professional ($245), checks each bot against its operator's published IP ranges, explains crawl errors, and gives every page a citation rate, which tells an access problem apart from a content problem. Scrunch's Agent Traffic page lists a split into training, indexing and retrieval bots, but not those three. After the crawl, Visitor Analytics (every plan) counts AI-referred visits and conversions through a script, a GTM template or the WordPress plugin, and Search Insights puts Google Search Console and Bing Webmaster data next to the AI numbers on every brand plan.
Content and data access close the rest. AEO articles start on Professional at 5 a month, and the automated Content Agent on Business plans, writes and publishes to WordPress, Webflow or Framer through a review inbox. The hosted MCP server (110+ tools) and the REST API are on every paid plan, Looker Studio starts on Professional, and seats are unlimited on every paid plan against Core's five licenses.
The weak spots are worth stating plainly. Essential has no crawler logs and no AEO articles, so the Promptwatch plan that matches Core on what's included is Professional at $245, about the same money. Promptwatch's documentation describes nothing like AXP. It lists ISO/IEC 27001 rather than SOC 2, and there is no free plan, only the 7-day trial and a free AI Visibility Report.
2. AthenaHQ: more engines for $45 more, paid in credits
AthenaHQ's pricing page, captured November 6, 2026.
AthenaHQ Starter costs $295 a month and lists 11 models: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI and Mistral. That is every model Scrunch keeps on Enterprise, on a self-serve plan. Prompts and competitors are unlimited inside the credit pool, users are unlimited on every plan, and the free Essential tier (300 credits on five engines) doubles as a test drive. Its conversational agent, Ask Athena, is on the free tier as well. Like Scrunch, it lists SOC 2 Type 2.
The credit pool is the catch. One credit is one AI response, and Starter includes 3,600 a month with a one-month rollover. That is fewer responses than Core's 5,000, so a team that switches for engine coverage may end up running its prompts less often. Extra credits and API access are paid add-ons on Starter, priced on request. Starter covers one country and one language, persona targeting is Enterprise only, and query fan-outs, AI crawler logs and an MCP server aren't listed on AthenaHQ's pricing or product pages (checked November 2026). Coming from Scrunch, that means giving up the bot traffic view Core already has. Our Promptwatch vs AthenaHQ comparison goes through its rows one by one.
3. Goodie AI: broad coverage, steeper tiers
Goodie AI Core is $295 a month with a 7-day free trial and covers five models: ChatGPT, AI Overview, Perplexity, AI Mode and Copilot. So it has AI Mode where Scrunch Core doesn't. Gemini needs Pro at $999 a month, and Claude, Meta AI, DeepSeek and Grok appear only in the Enterprise column. Core includes 110 prompts, two countries, two languages, daily tracking and unlimited seats, with AEO strategist support and an onboarding call. Annual billing gives two months free.
On breadth, Goodie is the closest match to Promptwatch in this group. It lists AI crawler analytics from access logs, AI-referred sessions and conversions, Google Analytics, Search Console and Bing Webmaster integrations, prompt research with volumes, and Brand Command, which checks what AI says against brand facts your team approves. Pro adds SKU-level shopping visibility that includes Walmart Sparky, an engine Promptwatch doesn't track. An MCP server is on every plan.
Now the gaps. Our capture of Goodie's feature table lost its per-plan check marks, so the tier for crawler analytics, Brand Command and content generation wasn't legible. Ask before you buy. Query fan-outs, CMS publishing and ads tracking aren't listed, and the REST API is Enterprise only.
4. Profound: an enterprise program with no price tag
Profound lists two options on its pricing page. A free Trial runs 50 prompts daily for 7 days on ChatGPT, Gemini and Google AI Overviews, with limited AI Marketer credits, one language and one region. Enterprise is custom and tracks up to nine answer engines, with ChatGPT Shopping, API access, CSV and JSON exports, all-time history, SSO and SOC 2. Agent Analytics shows up in both columns, with unlimited domains and integrations for Akamai, AWS, Cloudflare, Fastly, Google Cloud, Netlify, Vercel and WordPress. Seats are unlimited.
For a Scrunch buyer, the problem is the missing middle. There is no paid self-serve plan with a published price, so anything past the 7-day trial is a sales conversation, and the trial itself has no exports, no API and no history. Our catalog's earlier estimate puts Enterprise at around $40,000 a year. The page also leads with "Meet your AI Marketer", agents for research, writing and reporting, so AI search tracking is one part of what you would be paying for.
5. Rankscale: every engine, hourly, on a credit budget
Rankscale's pricing page, captured November 6, 2026. Prices shown in euros for a visitor in the Netherlands.
Rankscale puts all of its 17+ engines on every plan, including ChatGPT, AI Mode, AI Overviews, Perplexity, Gemini, Claude, DeepSeek, Copilot, Grok and Mistral. Essentials is €17 a month on yearly billing only, and Pro is €99 a month for 1,200 credits. Scheduling runs from hourly to monthly on every plan. Query fan-outs, prompt volume estimates and an MCP server come with every plan too, and Pro adds AI crawler visits, shopping analysis, ad analytics and a Looker Studio connector. Pro+ at €229 adds the REST API.
Credits are where it bites. Each engine costs a different amount per run, from 0.25 credits for ChatGPT, AI Mode, Perplexity or Gemini up to 2 for Claude, so hourly runs on the pricier engines drain the pool quickly. The crawler data is Cloudflare-only with a daily sync, and IP verification and a crawl-to-citation link aren't listed. Rankscale's own facts page says it does not generate text, so you would lose Scrunch's content generation. Personas aren't listed, and SSO is on the Custom plan only.
6. LLM Pulse: the cheapest start, weekly by default
LLM Pulse Starter is €49 a month (€40.83 billed annually) for 50 prompts, one project and five engines: ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini. Other engines are self-serve add-ons from €8 a month, and Claude costs €25 a month on weekly Starter. The 14-day free trial on weekly Starter, Growth and Scale is the longest here. Team members are unlimited, and an MCP server with about 140 tools is on every plan.
Those prices buy weekly tracking. Daily runs are separate plans with no trial. AI-referred conversions start on Growth (€99), while crawler logs, ChatGPT Shopping, ads tracking and the REST API start on Scale (€299). Personas and CMS publishing aren't listed.
Feature-gap table
| Capability | Promptwatch | Scrunch AI | AthenaHQ | Goodie AI | Rankscale |
|---|---|---|---|---|---|
| Claude, Gemini and AI Mode on a self-serve plan | Yes, every paid plan (Claude via API) | Enterprise only | Yes, Starter | AI Mode on Core; Gemini from Pro; Claude Enterprise only | Yes, every plan (credits per engine) |
| Prompt volumes with difficulty | Yes, every plan | Partial: approximate volumes; difficulty not listed | Partial: volume estimates on Starter; difficulty not listed | Partial: volumes; difficulty not listed | Partial: volume estimates; difficulty not listed |
| Query fan-outs | Yes | Limited on Core; Enterprise | Not listed | Not listed | Yes, every plan |
| Personas beyond one | Yes, with stacking | 1 on Core; custom on Enterprise | Enterprise only | Yes, plan not stated | Not listed |
| State, city and coordinate targeting | Yes, Business | Not listed | Not listed | Not listed | Not listed (local results from Pro) |
| Tracking faster than daily | Yes, hourly on Business | Not listed | Not listed | Not listed (daily) | Yes, hourly on every plan |
| Per-network social citation reports | Yes: Reddit, YouTube, LinkedIn, Instagram | Partial: a "Social" owner segment | Not listed | Not listed | Not listed |
| IP-verified crawler logs with a crawl-to-citation rate | Yes, Professional | Partial: bot traffic on Core; IP verification and crawl-to-citation not listed | Not listed | Partial: bot logs and errors; IP verification not listed | Partial: Cloudflare-only from Pro; IP verification not listed |
| AI-referred conversions | Yes, every plan | Not listed | Partial: via GA4 | Yes | Partial: GA4 (beta); conversions not listed |
| Search Console and Bing next to AI data | Yes, every brand plan | Not listed | Search Console only | Yes | Search Console (beta) only |
| Fact checking claims against your own pages | Yes, Business | Not listed | Enterprise only | Yes, tier not legible | Not listed |
| CMS publishing | Yes: WordPress, Webflow, Framer; automated on Business | Not listed | Partial: Shopify | Not listed | Not listed |
| Ads inside AI answers | Yes, Business and every agency plan | Not listed | Not listed | Not listed | Yes, Pro |
| MCP server and REST API | Both on every paid plan | Enterprise only | MCP not listed; API add-on on Starter | MCP every plan; API Enterprise only | MCP every plan; API from Pro+ |
Values come from each vendor's pricing and product pages captured on November 6 and 8, 2026, and from Promptwatch's documentation re-checked on November 4. "Not listed" means we didn't find it on that vendor's pricing or product pages, not that the vendor said no.
Which blank rows hurt depends on the team. Multi-location brands, franchises and retailers feel the location rows first: Scrunch Core is one country, and Promptwatch is the only tool here that lists state, city and coordinate targeting. Teams that report to a CFO feel the conversion and Search Console rows, because a visibility chart without traffic and revenue next to it is hard to defend in a budget meeting. Content teams should look at the publishing row. Scrunch generates content but doesn't list a way to publish it, so someone still copies drafts into the CMS. Data and operations people care about the last row. Without an API or MCP server below Enterprise, the numbers stay inside one dashboard.
Who should pick which
- Pick Promptwatch if you need the engines, locations, API and conversion data Scrunch keeps on Enterprise or doesn't list, on a plan with a published price. Start on Professional if crawler logs matter.
- Pick AthenaHQ if you want Claude, Gemini, Grok and Meta AI on a self-serve plan and will manage a credit balance.
- Pick Goodie AI if claim accuracy or Walmart shopping visibility is the main job and the Pro price works for you.
- Pick Profound if you are buying an enterprise agent program and procurement prefers a custom contract.
- Pick Rankscale if the budget is tight, you want hourly runs, and you don't need content written for you.
- Pick LLM Pulse if a weekly report on five engines is all you need.
- Stay on Scrunch AI if AXP is the reason you bought it and you can reach Enterprise, or if Core's four engines match where your buyers ask and the bot traffic view answers your questions.
Our recommendation
Teams usually leave Scrunch Core when the question changes from "how do we show up?" to "in which engines, in which cities, and what did it earn us?" Those answers live in rows that Core either reserves for Enterprise or doesn't list. In Promptwatch they sit on one self-serve plan. Gemini and Claude results land in the same project as the crawler logs, and Visitor Analytics shows whether a citation sent anyone who converted. The practical test is to start the 7-day free trial on Professional, load your Scrunch prompt list, and add Gemini or Claude to the monitor. Keep Scrunch running alongside for the week. You will see the answers Core was never collecting and whether GPTBot is reading the pages you want cited.
FAQ
Which Scrunch AI alternative tracks Claude and Gemini without an enterprise contract?
Promptwatch can track any supported engine on every paid plan, with Claude tracked through its API. AthenaHQ Starter lists 11 models including both, and Rankscale includes them on every plan at a different credit cost per engine. LLM Pulse includes Gemini and sells Claude as a €25 add-on on weekly Starter. Goodie puts Gemini on Pro and Claude on Enterprise.
Does any alternative replace Scrunch's AXP?
Not on this list. None of the alternatives we checked lists serving alternate, agent-optimized pages to AI crawlers, and Scrunch itself puts AXP on Enterprise. If AXP is the reason you bought Scrunch, factor that into the switch.
Is there a cheaper alternative to Scrunch Core?
Yes. Rankscale starts at €17 a month on yearly billing, with Pro at €99. LLM Pulse starts at €49 a month with weekly tracking. Promptwatch Essential is $95 a month, but it has no crawler logs or AEO articles, so match Core's bot traffic and content features with Professional at $245.
Do the alternatives include AI crawler data like Scrunch Core?
Most do, at different depths and tiers. Promptwatch includes IP-verified crawler logs with a crawl-to-citation rate from Professional. Goodie lists crawler analytics with blocks and errors, Rankscale offers Cloudflare-based bot visits from Pro, LLM Pulse adds server-log bot tracking on Scale, and Profound lists Agent Analytics. AthenaHQ doesn't list bot visit logs.