Which tools track brand visibility in ChatGPT, Perplexity and Gemini? Compared
A comparison of tools that track brand visibility in ChatGPT, Perplexity and Gemini, with engine coverage, sourced pricing and who should pick which in 2026.
Most AI visibility tools cover ChatGPT. Fewer cover Perplexity and Gemini at the entry price, and the gaps are not always obvious from the marketing page. Tiers often include a handful of engines, with the rest sold as add-ons or reserved for Enterprise. Since the three engines behave differently (they favor different sources and phrase answers differently), a tool that tracks only one gives a lopsided picture. Here is how the main options handle all three.
Why track all three
ChatGPT, Perplexity and Gemini draw on different sources, show citations differently and vary in how often they name brands. A brand can lead in Perplexity, where citations are prominent, and barely appear in Gemini. Tracking each separately shows where to focus. It also helps with a practical question: if your visibility is strong in one and weak in another, the fix is usually about sources and crawler access, not about changing your brand message.
What to check on each tool's page
- Which of the three engines are included in the entry plan, not just on Enterprise.
- Whether monitoring uses the real live-search experience or an API.
- Whether limits (prompts, responses, credits) are counted per engine, which multiplies usage.
- Whether you can compare the engines side by side.
- Whether the tool shows the sources each engine cites.
The ranking
1. Promptwatch
Promptwatch monitors ChatGPT (Search), Perplexity and Gemini through their live-search experiences, alongside Google AI Overviews, Google AI Mode, Copilot and Meta AI, with daily prompt panels per model, country and language. Every paid plan includes all active models, so you do not pay extra per engine. A heatmap can compare any two dimensions, such as brands against models, so you can see in one view where you lead on Perplexity and trail on Gemini. Models such as Claude, DeepSeek and Mistral are tracked by API.
Per-engine results link to causes. Citation analytics shows which sources each engine cites, and Agent Analytics logs IP-verified crawler visits from bots such as OAI-SearchBot, PerplexityBot, Perplexity-User and Google-Agent, with a citation rate per page. Visitor analytics attributes AI-referred visits and conversions from ChatGPT, Perplexity, Gemini and others.
Explore is free (10 prompts, ChatGPT only). Essential is $95 a month, Professional $245 and Business $579, with agency plans from $199. All active models are included on every paid plan, and crawler logs start on Professional.
2. AthenaHQ
AthenaHQ Starter is $295 a month with 3,600 credits and covers 11 models, so all three engines are in. Each AI response consumes a credit, so tracking three engines uses three times the responses of tracking one. It adds an Action Center for tasks, and has no crawler analytics.
3. Scrunch AI
Scrunch AI Core is $250 a month and tracks four LLMs: ChatGPT, Perplexity, Google AI Overviews and Copilot. Gemini is not in that list. Enterprise raises coverage to nine LLMs. Prompt credits are consumed per engine.
4. Profound
Profound Enterprise tracks up to nine answer engines. Its free 7-day trial covers ChatGPT, Gemini and Google AI Overviews, which leaves out Perplexity. Pricing is custom, earlier estimated near $40k a year.
5. SEO suite add-ons
Ahrefs Brand Radar covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot in its AI Visibility Index, from $199 a month, with $699 shown for all models. Semrush AI Toolkit tracks Google AI Overviews, ChatGPT, Gemini and Perplexity, though its pricing could not be re-verified.
Simple trackers
Otterly.AI includes ChatGPT, Google AI Overviews, Perplexity and Copilot as base engines, with Gemini as a paid add-on. Peec AI tracks multiple engines, but its plan limits did not render when we last checked, so confirm which of the three are included.
Coverage table
| Tool | ChatGPT | Perplexity | Gemini | Entry price |
|---|---|---|---|---|
| Promptwatch | Yes | Yes | Yes | Free; paid from $95 |
| AthenaHQ | Yes | Yes | Yes | $295 a month |
| Scrunch AI | Yes | Yes | Not listed on Core | $250 a month |
| Profound | Yes | Enterprise | Yes | Custom |
| Ahrefs Brand Radar | Yes | Yes | Yes | From $199 a month |
Who should pick which
- You want all three engines plus sources, crawlers and traffic: Promptwatch.
- You want all three plus an action queue and can plan around credits: AthenaHQ.
- You already use Ahrefs: Brand Radar for directional coverage.
Setting it up
Run the same prompt set on all three engines for at least two weeks. Compare share of voice by engine, then open the cited sources where one engine ignores you. Answers vary by run, so judge trends. No tool can guarantee a mention in any engine.