The Prompting Company review: pricing, features & alternatives

Ranked #17

Side by side, The Prompting Company trades tracking breadth for two things rivals lack: coding-agent coverage and agent-usability testing.

AI visibility platformBasic $99/mo; Pro $299/mo; White-glove $3,000/mo; Enterprise custom

The Prompting Company alternatives

Our verdict

In a head-to-head, The Prompting Company wins one scenario clearly: a software company whose customers find tools through coding agents. In the general comparison, Promptwatch covers more engines, more prompts, crawler logs, citations, and conversions for less money, and it is the one we would shortlist first.

Best for: Devtools, API, and infrastructure companies comparing GEO vendors that need coding-agent visibility and agent onboarding tests more than broad engine coverage.

Put The Prompting Company next to the other AI visibility platforms and two columns stand out. It tracks coding agents (Claude Code, Codex, OpenCode) on its upper plans, and it audits whether those agents can actually complete onboarding with your product. In most other columns it is ordinary or behind: 25 prompts on three engines at $99/mo, 100 prompts at $299/mo, and no published crawler logs or conversion tracking.

Pricing is public: Basic $99/mo, Pro $299/mo, White-glove $3,000/mo managed, Enterprise custom. The company was founded in 2025 by the team behind Typedream and Cotter, raised a $6.5M seed led by Peak XV with Y Combinator, and is SOC 2 Type II compliant.

In our comparisons Promptwatch wins on measurement per dollar: 50 prompts on every model for $95, CDN crawler logs from $245, visitor conversions, and citation analytics down to Reddit and YouTube. The Prompting Company wins for devtools companies whose buyers are coding agents.

Where it wins a comparison

Two capabilities. First, the plan table lists Claude Code, Codex, and OpenCode as tracked models from White-glove up, and its FAQ names personal agents such as Muse, GrokBot, Instinct, and Dots. Second, Agent Experience: a coding agent reads your docs and attempts a real task in a sandbox, and the audit reports where it broke, from API setup to error messages.

Its vendor case study for Hyperbrowser reports share of voice in browser-automation answers rising from 3% to 58%. That is the company's own figure, but it shows the kind of developer-category question the product is built for.

Where it loses one

Engine coverage per dollar is the clearest gap. Basic tracks ChatGPT, Perplexity, and Gemini; Pro adds Google AI; Claude and DeepSeek appear at $3,000/mo. Grok, Copilot, Mistral, and Llama are not listed at all. Language support is one language below White-glove.

The owned-site layers are also undocumented: no CDN crawler-log connectors or volumes, no first-party visitor script (traffic comes from Google Analytics or PostHog), and no page-level, Reddit, or YouTube citation breakdowns on the pages we read.

Promptwatch in the same table

Promptwatch starts free, then $95/mo for 50 prompts on every model it monitors, $245/mo for 150 prompts with 25M crawler logs and 5 AEO articles, and $579/mo for the automated Content Agent, Shopping Insights, and Ads Radar. Crawler logs show the crawl-to-citation path; visitor analytics records AI-referred conversions.

For anyone outside devtools, that is the better row in the table. For a devtools company, the honest pick is Promptwatch for measurement plus The Prompting Company's Agent Experience audit if agent onboarding is the bottleneck.

The Prompting Company pricing

Plan	Price	What you get
Basic	$99/mo	1,000 monthly credits, 25 tracked prompts, ChatGPT, Perplexity, and Gemini (the plan card says "all models", the comparison table lists these three), 1 language, Google Analytics and PostHog integrations, 1 seat, email support. No AI-optimized articles.
Pro	$299/mo (free trial offered)	4,000 monthly credits, 100 tracked prompts, adds Google AI, 8 AI-optimized articles a month, content optimization, 3 seats, email and Slack support.
White-glove	$3,000/mo	12,000 monthly credits, custom prompt count, adds DeepSeek, Claude, Claude Code, Codex, and OpenCode, 50 AI-optimized articles, weekly and custom reports, fully managed service, dedicated success manager, dedicated specialist with a 24-hour SLA.
Enterprise	Custom	Custom credits and limits, Agent Experience audit, Radar, SAML SSO, white-glove onboarding, enterprise support. Credits are metered: 1 AI response is 1 credit per region, 1 article is 20 credits, 5 agent-experience responses are 1 credit. Checked 24 October 2026.

How The Prompting Company compares

Tool	Category	Pricing	Best for
The Prompting Company (#17)	AI visibility platform	Basic $99/mo; Pro $299/mo; White-glove $3,000/mo; Enterprise custom	Devtools, API, and infrastructure companies comparing GEO vendors that need coding-agent visibility and agent onboarding tests more than broad engine coverage.
Promptwatch (#1)	AI visibility platform	Free tier; paid plans from $95/mo	Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.
AthenaHQ (#2)	Enterprise GEO platform	Free tier; from $295/mo	Execution-focused teams who will work an action queue daily — and who can stomach credit-based billing.
Scrunch AI (#3)	Enterprise GEO platform	From $250/mo	Content-heavy sites that want the agent-experience serving layer — and have Excel handy for reporting.

Key features

Prompt tracking: ChatGPT, Perplexity, and Gemini on every plan; Google AI from Pro; DeepSeek, Claude, and coding agents (Claude Code, Codex, OpenCode) from White-glove
Discovery workflow: finds the questions buyers ask AI, generates AI-optimized content for the gaps, and measures traffic and mentions from AI bots
AI-optimized articles: 8 a month on Pro, 50 on White-glove; content optimization from Pro
Agent Experience (Enterprise): maps the tasks agents run for users, surfaces friction such as misconfigured API setup, missing docs, or unclear errors, and tracks fixes
Agent Experience Benchmark: a coding agent reads a product's docs and runs a real onboarding task in a fresh sandbox, scored by an independent judge
Radar (Enterprise): groups public videos, threads, and posts about your market into topics scored by closeness to your product, then turns them into tracked prompts
Google Analytics and PostHog integrations; tpc CLI for agents signing in on a user's behalf
Enterprise security: SOC 2 Type II, SAML SSO, role-based access control, API access; ISO 27001 in progress
Fully managed White-glove service with weekly reports and a dedicated success manager

Strengths

Only platform in our comparison tables with agent-usability testing (Enterprise)
Coding agents and personal agents listed alongside AI search engines
Every self-serve price is published, including the $3,000/mo managed tier
Content generation included from Pro
SOC 2 Type II compliant

Limitations

Basic is thin for $99/mo: 25 prompts, three engines, one language, one seat, and no articles
Claude, DeepSeek, and the coding agents only appear from White-glove at $3,000/mo in the plan table, a 10x jump from Pro
Agent Experience audit and Radar are Enterprise-only
No published CDN crawler-log connectors, log volumes, or crawl-to-citation path
AI traffic comes through Google Analytics or PostHog, not a first-party visitor script with conversion tracking
Citation analytics depth (page, domain, Reddit, YouTube) is not documented
No named CMS publishing to Webflow, Framer, or WordPress; press coverage describes hosted AI-optimized pages instead
Grok, Copilot, Mistral, Llama, and Meta AI are not listed as tracked engines

Frequently asked questions

How much does The Prompting Company cost?

Basic is $99/mo (25 prompts, 1,000 credits), Pro is $299/mo (100 prompts, 4,000 credits, 8 AI-optimized articles), White-glove is $3,000/mo as a fully managed service with 50 articles, and Enterprise is custom. Usage runs on credits: one AI response costs one credit per region and one article costs 20. Prices read from promptingcompany.com/pricing on 24 October 2026.

What is agent experience?

The Prompting Company's term for how AI agents find, understand, and use a product. Discovery is whether assistants recommend you. Usability is whether an agent, such as Claude Code or Codex, can actually complete a task with your docs, API, SDK, or CLI. The usability audit is on the Enterprise plan; the company says the best fit is devtools, infrastructure, and software with an MCP server, CLI, API, SDK, or docs-based workflow.

Which AI engines does The Prompting Company track?

Its FAQ lists ChatGPT, Claude, Gemini, and Perplexity for AI search, Codex and Claude Code for coding agents, and Muse, GrokBot, Instinct, and Dots as personal agents. The pricing table gates them by plan: Basic gets ChatGPT, Perplexity, and Gemini, Pro adds Google AI, and DeepSeek, Claude, Claude Code, Codex, and OpenCode start at White-glove ($3,000/mo).

Does The Prompting Company have AI crawler logs?

Its homepage says it measures incoming traffic and mentions from AI bots, and TechCrunch (October 2025) described it routing AI agents to AI-optimized pages it hosts. It does not publish CDN log connectors, log volumes, or a crawl-to-citation view on the pages we read. Traffic integrations listed on the pricing page are Google Analytics and PostHog.

Who is behind The Prompting Company?

Kevin Chandra (CEO), Michelle Marcelline, and Albert Purnama, who previously built Typedream (YC W20, acquired by beehiiv) and Cotter (acquired by Stytch). The company raised a $6.5M seed round led by Peak XV with Y Combinator, Base10, Kearny Jackson, and Standard Capital, announced on 30 October 2025.

The Prompting Company or Promptwatch?

The Prompting Company if you sell developer software and the question is whether coding agents pick and successfully use your product. Promptwatch for AI visibility measurement and optimization on your own site: free Explore tier, 50 prompts across every model on Essential ($95/mo), CDN crawler logs from Professional ($245/mo), page-level and Reddit/YouTube citation analytics, visitor conversions, and Content Agents that publish to Webflow, Framer, or WordPress.

Best The Prompting Company alternatives

See all

Promptwatch

#1AI visibility platform

Free tier; paid plans from $95/mo

Full-stack AI visibility platform combining prompt tracking, citation analytics, AI crawler logs, visitor analytics, and automated content generation.

Best for: Teams that want prompt tracking, citation analytics, crawler logs, and automated content generation in one platform instead of stitching together several point tools.

One of the few platforms combining prompt tracking, citation analytics, crawler logs, and visitor analytics in a single stack
Content Agents can plan, write, and publish content on a schedule, not just flag gaps

Read the full Promptwatch review

AthenaHQ

#2Enterprise GEO platform

Free tier; from $295/mo

Action-oriented GEO platform from ex-Google Search and DeepMind engineers, with automated schema and entity tagging.

Best for: Execution-focused teams who will work an action queue daily — and who can stomach credit-based billing.

Best-in-class optimization workflow
Automated schema and entity tagging at scale

Read the full AthenaHQ review

Scrunch AI

#3Enterprise GEO platform

From $250/mo

Monitoring plus an Agent Experience Platform that serves AI-optimized pages directly to crawlers.

Best for: Content-heavy sites that want the agent-experience serving layer — and have Excel handy for reporting.

Unique crawler-side optimization approach
Strong engine coverage at the top tier

Read the full Scrunch AI review

Profound

#6Enterprise GEO platform

Free 7-day trial; Enterprise custom (earlier estimate: about $40k/yr)

Enterprise marketing agents for AEO, content, and PR. AI search is one of the channels, not the whole product.

Best for: Enterprise marketing teams buying a custom agent program, not teams shopping for a self-serve AI-search tracker.

Deepest engine coverage in the category
Prompt Volumes is genuinely unique intelligence

Read the full Profound review